MAVI.io
Overview
MAVI.io is a technology company specializing in the development of in-car retail solutions, allowing consumers to conduct retail transactions directly from the dashboards of connected vehicles. Founded on August 15, 2021, by Cynthia Hollen and Vamsi Krishna, the company is headquartered in Miami, Florida. As of 2024, MAVI.io has raised a total of $7.06 million in funding. The platform, known for facilitating seamless in-car commerce, has garnered attention for transforming traditional shopping experiences in the automotive sector.
Recent Developments
- January 7, 2025: MAVI.io announced a partnership with AiDEN Automotive to enhance its OnMyWay Commerce platform. This collaboration aims to improve the food and beverage shopping experience for drivers, allowing for efficient in-car transactions.
- April 3, 2024: The company secured $3 million in seed funding from investors such as GOVO Venture Partners and REFASHIOND Ventures. This funding round aims to expand MAVI.io's in-car retail market presence.
- January 4, 2024: At CES 2024, MAVI.io showcased its "Windows Up Charging" feature, developed in collaboration with Flash. This feature allows drivers to activate EV chargers and make payments without leaving their vehicles, enhancing convenience and safety.
- September 13, 2023: MAVI.io introduced new features in its OnMyWay Commerce platform, focusing on integration with parking and micro-insurance payments. This advancement highlights the company's emphasis on expanding its service offerings.
- March 15, 2023: In partnership with MrBeast Burger, MAVI.io launched in-car ordering capabilities, marking a significant step in integrating quick-service restaurant transactions into vehicle dashboards. This move aligns with MAVI.io's strategy to merge retail with commuting experiences.
- April 5, 2022: The company announced a pilot program involving dashboard commerce through integration with the Harman Ignite store, enhancing its market scope by enabling cars to recommend and coordinate pick-up for various products and services.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | August 15, 2021 |
| Headquarters | Miami, Florida, USA |
| Founders | Cynthia Hollen, Vamsi Krishna |
| Total Funding | $7.06 million |
| Key Investors | GOVO Venture Partners, REFASHIOND Ventures, Schottenstein Family |
| Industry | Automotive, E-Commerce, Retail |
| Number of Employees | 11-50 |
Early History
MAVI.io was founded in 2021 with the vision of revolutionizing the retail sector by embedding e-commerce directly into connected vehicles. Initially, the company focused on integrating its technology with dashboards from leading car manufacturers, partnering with companies like Harman to leverage their platform for ensuring safety and compatibility. Early funding efforts, highlighted by a $1.7 million seed investment in March 2022, provided a solid foundation for MAVI.io to expand its reach, especially through strategic partnerships with retailers like BurgerFi and Anthony’s Coal Fired Pizza & Wings.
Company Profile and Achievements
MAVI.io operates within the niche of connected car technology, offering the OnMyWay Commerce platform that embeds a retail marketplace into car dashboards. This allows drivers to order and manage pick-ups for items like food and groceries without leaving their vehicles.
- Product Launches:
- "OnMyWay Commerce" enables in-dashboard transactions, supporting a variety of retail interactions.
- Partnerships with quick-service restaurants facilitated the incorporation of the "Windows Up Charging" feature, improving EV charging capabilities.
- Strategic Partnerships:
- Collaborated with AiDEN Automotive, integrating advanced connected car technologies to broaden its market penetration.
- Initial integration with the Harman Ignite Store allowed MAVI.io to reach a broader consumer base by partnering with automotive OEMs.
- Technological Innovations:
- Implements vehicle-to-everything (V2X) communication technology to enhance driver safety by reducing distractions during transactions.
- Recognition and Growth:
- Featured in major events like CES, showcasing innovations in the rapidly evolving automotive e-commerce sector.
Current Operations and Market Position
MAVI.io currently operates the OnMyWay Commerce platform, which connects a curated selection of retailers with vehicle owners through an in-car entertainment interface. This platform is seen as an innovative leap in the retail and automotive industries, combining technology to enhance customer experience and engagement. MAVI.io collaborates with various industry leaders to integrate its solution widely across different brands and vehicle models, significantly enhancing its market position. The company’s strategic alignment with trends towards autonomous vehicles and Internet of Things (IoT) in automotive sectors additionally solidifies its potential for future growth and influence.
Conclusion
MAVI.io stands at the forefront of a transformative era in automotive commerce, integrating retail experiences directly into vehicles. By capitalizing on the growing trend of connected vehicles, the company promises to enhance consumer convenience and reduce friction in day-to-day shopping activities. Given its strategic partnerships and continuous innovations, MAVI.io is poised to redefine consumer interactions with both automotive and retail sectors, providing a seamless, connected shopping experience while navigating the market dynamics of vehicle technology and e-commerce platforms. The company's future impact could potentially set new standards for consumer convenience and technology integration in the automotive industry.