Music icon Stanley Kirk Burrell, widely known as MC Hammer, has announced the formation of "Hamm400✨🎥 Studios," signaling a new venture into the media production landscape. The announcement was made via a tweet from his official account on July 19, 2025, where he notably included the "e/acc" designation in his Twitter handle, indicating a strong alignment with the effective accelerationism movement. This move suggests a tech-forward approach to his latest creative endeavor.
The tweet, which simply stated "Hamm400✨🎥 Studios" alongside a link, offered few immediate details about the specific nature of the studio. The inclusion of a camera emoji (🎥) strongly implies a focus on film, video, or broader visual media production. While the full scope of the studio's operations remains to be unveiled, it is anticipated to leverage cutting-edge technologies, potentially including artificial intelligence, in its creative processes.
MC Hammer has been an outspoken proponent of effective accelerationism (e/acc), a philosophical movement that advocates for the rapid and unrestricted advancement of technology, particularly artificial intelligence. Proponents of e/acc believe that technological progress is a moral imperative that can lead to solutions for global challenges and usher in a more advanced human civilization. Hammer has frequently engaged in discussions and publicly endorsed this techno-optimist worldview.
This new studio venture appears to be a practical manifestation of Hammer's e/acc convictions, potentially exploring innovative production techniques or content creation models driven by advanced technology. His past career has shown a consistent interest in leveraging technology, from his early adoption of digital music distribution to his involvement in various tech startups. The "Hamm400" name itself could hint at specific technical specifications or a numerical significance within his vision.
The establishment of Hamm400 Studios positions MC Hammer at the intersection of entertainment and emerging technology, reflecting a growing trend of artists and entrepreneurs exploring new frontiers in media. Industry observers will be watching closely to see how this venture integrates the principles of effective accelerationism into its creative output and business model. Further announcements are expected to clarify the studio's mission and its role in the evolving digital landscape.