McDonald's France Launches World-First "Happy Doggy" Campaign with Pet Toys

Paris, France – McDonald's France has introduced its "Happy Doggy" campaign, marking a global first for the fast-food giant by offering a collection of toys designed exclusively for dogs. Available for a limited time leading up to Christmas, the initiative allows customers to purchase pet toys inspired by iconic McDonald's products alongside their Maxi Best Of menus. The campaign, developed in collaboration with advertising agency DDB Paris, aims to engage dog owners who increasingly view their pets as family members.

The "Happy Doggy" collection, which includes four distinct toys resembling items like fries, a sundae, and a burger bun, is available from November 27, 2025, until December 28, 2025, or while supplies last. Customers can acquire these toys for an additional €3.50 with the purchase of any Maxi Best Of menu. Initially, one toy, a fry-shaped item, was exclusively available via the McDo+ application from November 27 to December 1, with the full collection becoming available in restaurants from December 2.

Guillaume Huin, the tweet author, expressed enthusiasm for the campaign, stating, > "The Happy Doggy Campaign will be available in McDonald's France restaurants for a limited time right before Christmas, and I could bet they will sell out quickly." He further highlighted the appeal of the accompanying advertisement, noting, "Their TV commercial is a dream for dog lovers," according to the tweet. This sentiment underscores the anticipated popularity and emotional connection the campaign aims to foster with pet owners.

This pioneering move by McDonald's France taps into the growing "pet-parenting" trend, where pets are considered integral family members. While the campaign brings pet-centric offerings, McDonald's France has clarified that the policy regarding dogs inside restaurants remains unchanged, with access still restricted to assistance and guide dogs only. The initiative reflects a strategic effort to extend the McDonald's experience beyond human customers and cater to the broader family unit, including their canine companions.