Taylor Majewski recently highlighted a significant conversation between Dan Shipper and Alex R. Konrad, emphasizing its impact on her perspective regarding modern media. The discussion, now publicly available via YouTube, Spotify, and Apple, delves into critical aspects of digital content creation and monetization. Majewski stated in her tweet, "I think about this convo all the time since we recorded it and am so glad it
It is out in the world.
The conversation features Dan Shipper, Co-founder and CEO of Every, a prominent media company. Every, established in 2020, has evolved into a diverse ecosystem of newsletters, podcasts, courses, and software products. The company operates on a subscription-based model, focusing on high-quality, niche content and fostering direct relationships with its readership, having successfully raised $10 million in venture capital.
Joining the discussion is Alex R. Konrad, founder of Upstarts Media, who recently transitioned from his decade-long tenure as a Senior Editor at Forbes. At Forbes, Konrad was recognized for his coverage of venture capital, startups, and AI, and for spearheading influential lists like the Cloud 100. His new venture, Upstarts Media, is dedicated to chronicling the narratives of early-stage founders and companies, with a keen interest in multimedia experimentation.
The core of their exchange revolves around "building 'product' in modern media," a concept increasingly central to the industry. Product thinking in media signifies a shift from a content-centric approach to a user-centric one, prioritizing audience needs and market opportunities. This involves creating holistic experiences that extend beyond mere content delivery, encompassing user interface, engagement, and sustainable monetization strategies.
A key theme explored is why "business models are a creative decision" in today's dynamic media landscape. As traditional advertising models face challenges, media organizations are compelled to innovate with diverse revenue streams. This necessitates a creative approach to business strategy, integrating monetization with content development to build sustainable and valuable offerings for niche audiences.
Shipper and Konrad's insights offer a timely perspective on balancing writing with operational demands and strategically choosing content in a rapidly evolving digital environment. Their discussion provides valuable guidance for creators and entrepreneurs navigating the complexities of building enduring media ventures in the current era.