Medyseva: 10 Key Things You Must Know

Overview

Medyseva is an innovative healthcare startup rooted in India, uniquely positioned to revolutionize rural healthcare through the power of telemedicine and a "phygital" model that blends physical healthcare centers with digital consultations. Founded in 2021 and headquartered in Indore, Madhya Pradesh, Medyseva addresses the dire gap in quality medical care for rural populations who face challenges such as lack of qualified doctors nearby, high travel costs, and discomfort with mobile health apps. By providing accessible, affordable, and comprehensive services—from virtual consultations to diagnostics and hospitalization coordination—Medyseva is reshaping rural healthcare delivery across India, making specialist doctors reachable to those in remote areas. This article explores key facets that define Medyseva’s mission, technology, and impact.

1. Origin and Vision

Medyseva was born during the COVID-19 pandemic when its founders recognized the acute healthcare shortfall in rural India and the urban-rural divide in access to qualified doctors. Founded by Dr. Vishesh Kasliwal and his wife Rachita Kasliwal in 2021, the startup’s vision is to become the foremost healthcare partner for rural Indians by delivering high-quality healthcare at affordable prices. The name Medyseva combines "Medi" for medical and "Seva," a Hindi term meaning service, emphasizing their commitment to community-oriented healthcare.

2. The Phygital Healthcare Model

Medyseva’s unique "phygital" approach integrates physical clinics, called Medyseva Kendras, equipped with modern technology, and digital telemedicine platforms. This hybrid model allows patients to receive face-to-face assistance at local centers while accessing consultations from specialist doctors in cities via video calls. This approach circumvents issues like poor digital literacy and unreliable internet, making telehealth practical and effective for India’s rural population.

3. Comprehensive Healthcare Services

Medyseva offers a wide array of healthcare services under one umbrella. These include virtual consultations across various specialties such as cardiology, gynecology, neurology, and general medicine; pathology sample collection and report delivery; radiology diagnostics facilitated through partner centers; and hospitalization assistance including transportation and admission guidance. This full-spectrum care ensures rural patients receive holistic treatment support without the need for extensive travel.

4. Technology and Innovation

At the technological forefront, Medyseva uses state-of-the-art telemedicine software and IoT-enabled solutions like MedyVend—automated medicine dispensing kiosks that provide real-time stock updates and cashless transactions. This enhances patient convenience by ensuring prompt and accurate access to prescribed medications within local centers. The digital infrastructure supports seamless consultation, diagnostics, and record-keeping.

5. Impact on Rural Healthcare Access

India’s rural population is home to nearly 70% of the country’s citizens, yet less than 20% of doctors practice there. Medyseva directly addresses this imbalance by connecting over 1,000 doctors across 20+ specialties with patients via its network of more than 200 satellite clinics spanning multiple states including Madhya Pradesh, Maharashtra, Uttar Pradesh, and Gujarat. To date, Medyseva has facilitated over 100,000 consultations, boasting a 60% repeat patient rate, highlighting trust and efficacy in underserved areas.

6. Medyseva Aarogya and Other Initiatives

Medyseva organizes its services under focused divisions to cater to diverse communities. Medyseva Aarogya specifically targets rural India, raising awareness and promoting health literacy through its e-clinics and pharmacies. Other initiatives like Medyseva Health Pro focus on corporate health management, while Medyseva Caretaker offers personalized health coaching for families to ensure continuous medical engagement and monitoring.

7. Founders and Leadership

The driving forces behind Medyseva are Dr. Vishesh Kasliwal, an experienced healthcare professional with over a decade of experience and an MBA in healthcare management, and Rachita Kasliwal, who brings expertise in healthcare marketing and education. Supported by a dedicated team of doctors, IT experts, and finance professionals, this leadership enables Medyseva to innovate continuously while maintaining a patient-first approach.

8. Challenges and Opportunities

While Medyseva has successfully expanded its network and raised significant funding, it faces challenges typical of rural healthcare startups including infrastructure limitations, cultural barriers, and scaling the technology adoption among less tech-savvy patients. However, the company’s hybrid approach, strategic partnerships with medical colleges and hospitals, and continuous innovation in digital health tools offer promising avenues to overcome these hurdles and achieve long-term sustainability.

9. Current Relevance and Growth Trajectory

Medyseva recently raised a substantial round of seed funding to the tune of several crores of rupees, enabling it to strengthen its telemedicine platform, expand its clinic network, and enhance its clinical support team. The startup aims to operate 100 fully managed clinics by 2026 and scale to 500 clinics by 2028, targeting revenue of ₹150 crore and expanding services to Tier 2 and Tier 3 urban centers, illustrating robust growth potential and commitment to bridging India's healthcare divide.

10. Future Prospects and Innovations

Building on its early success, Medyseva is exploring innovations such as AI-driven diagnostics, micro-pharmacy hubs, and deeper integration of IoT devices. The company is also focusing on specialized care including adolescent health, mental well-being, and gender-sensitive care to target socially underserved health aspects in rural India. Its inclusive digital health ecosystem aspires to become India’s most trusted rural healthtech network, transforming healthcare access for millions.

Conclusion

Medyseva exemplifies how technology, empathy, and innovation come together to transform rural healthcare in India. By bridging the urban-rural healthcare gap through a hybrid telemedicine model and physical centers, it enables accessible, affordable, and quality healthcare for underserved populations. As it scales rapidly and ventures into advanced technological solutions, Medyseva’s journey underscores a broader vision of healthcare democratization in emerging economies. The question it poses to the future is both vital and urgent: how can more such models evolve to make healthcare universally accessible, breaking geographical and social barriers?