Meriam Bessa (Hypeo AI)

Overview

Meriam Bessa is a Moroccan entrepreneur and the co-founder and CEO of Hypeo AI, a cutting-edge artificial intelligence (AI) influencer marketing platform. Her transition from a corporate executive at multinational companies to a tech innovator has marked her as a significant figure in AI-driven business solutions. Bessa's notable achievements include the establishment of Hypeo AI in 2024, which has redefined the influencer marketing sector across Africa and the Middle East by offering an automated and intelligent platform that connects brands with influencers. Hypeo AI has garnered attention and investment, illustrating the growing confidence in African tech startups addressing local market inefficiencies through AI.

Recent Developments

August 2025: Hypeo AI secured investment from Renew Capital to expand its AI-powered influencer marketing platform, focusing on enhancing brand and creator collaborations across Africa and the Middle East. This investment underscores the faith in Hypeo AI’s potential to transform traditional influencer marketing, characterized by inefficiencies.
July 2024: Meriam Bessa's AI creation, Kenza AI, was awarded the Miss AI prize for the best AI influencer worldwide, highlighting her innovative approach in blending AI with influencer marketing.
2024-2025: Under the leadership of Bessa, Hypeo AI focused on building a digital infrastructure to address influencer marketing inefficiencies. This initiative resulted in developing a platform that provides smart matching, campaign automation, and real-time performance tracking.
2025: Hypeo AI raised additional undisclosed funding from investment programs like Madica, aimed at accelerating the platform's expansion and refining its services for creators and brands.

These developments showcase Meriam Bessa’s strategic direction in building an infrastructure that transforms influencer marketing into a seamless, scalable, and efficient process.

Personal Information

Attribute	Information
Full Name	Meriam Bessa
Born	Not publicly disclosed
Nationality	Moroccan
Occupation	Businesswoman, Entrepreneur
Known For	CEO and Co-founder of Hypeo AI
Education	Studied in Paris, returned to Morocco

Early Life and Education

Meriam Bessa was cultivated in an environment that valued education and entrepreneurship. Although specifics about her early life are scarce, it is known that Bessa pursued her higher education in Paris, France. However, driven by a deep-seated desire to contribute to her homeland’s growth, she returned to Morocco at the age of 22. Her early career was marked by significant stints at major multinational firms including L'Oreal and Avon. However, she grew dissatisfied with the slow bureaucratic processes typical of large corporations, which catalyzed her shift towards entrepreneurship. The decision to return to Morocco and her subsequent career choices were influenced by a blend of patriotism and a vision to mold her native country's digital landscape.

Career and Notable Achievements

Following her departure from the corporate world, Bessa ventured into the startup ecosystem:

Early entrepreneurial endeavors: In 2011, Bessa was involved in launching Morocco’s first digital newspaper in French. This project honed her skills in managing website development and team building but ended abruptly when she was dismissed post-establishment.
Founding L'Atelier Digital: Riding on her disappointment, she founded L’Atelier Digital, which grew to become a prominent digital marketing agency in Morocco, until a critical setback in 2023.
Hypeo AI's inception: Spurred by a $600,000 loss due to manual campaign management inefficiencies, she focused her efforts on AI innovation, founding Hypeo AI in 2024 to revolutionize influencer marketing by eliminating human errors and automating processes.
Receiving the Miss AI Prize: Her AI invention, Kenza AI, not only won international acclaim but also solidified Bessa's position as a leader in AI influencer marketing.

Current Work and Impact

Meriam Bessa's current focus is on scaling Hypeo AI and expanding its reach across African and Middle Eastern markets. Her company offers a SaaS marketplace that automates brand-influencer collaborations. This innovative platform addresses efficiency issues and reduces manual labor by employing AI-powered solutions that streamline the match-making process and optimize campaign management. Hypeo AI's contributions go beyond just software automation; they actively leverage AI for creating digital personas, broadening the scope of traditional influencer roles. The impact of her work is evident in how brands and creators can now collaborate effortlessly and efficiently, bolstered by smart infrastructure.

Conclusion

Meriam Bessa stands at the nexus of technology and marketing innovation, charting new paths in the influencer marketing space with her AI-driven startup, Hypeo AI. Her journey from corporate boardrooms to co-founding a transformative AI platform highlights her resilience and visionary leadership. Under Bessa's direction, Hypeo AI is not just a company but a catalyst aiming to define Africa's marketing future, setting benchmarks in seamless, technology-driven brand-influencer collaborations. As she navigates this burgeoning field, her continued focus on addressing infrastructural inefficiencies promises to leave a lasting legacy in the region's digital economy.