Meta Platforms has announced a significant restructuring of its artificial intelligence efforts, establishing the Meta Superintelligence Labs (MSL) with a stated aim to develop "personal superintelligence for everyone." This strategic shift, detailed in an internal memo from CEO Mark Zuckerberg in late June 2025, signals an intensified push into advanced AI capabilities, backed by substantial financial commitments and aggressive talent acquisition.
The new MSL division consolidates Meta's existing AI initiatives, including its Llama models and Fundamental AI Research (FAIR) team, under a unified structure. Alexandr Wang, former CEO of Scale AI, has been appointed as Meta's Chief AI Officer and will co-lead MSL alongside Nat Friedman, former CEO of GitHub. The company has reportedly onboarded at least 11 researchers from rival AI firms such as OpenAI, Google, and Anthropic, with some reports indicating compensation packages reaching hundreds of millions of dollars to attract top-tier talent.
Zuckerberg's memo emphasized that the acceleration of AI progress brings "superintelligence into sight," positioning Meta to lead this new era. The company plans to invest hundreds of billions of dollars in building massive AI data centers, including projects like "Prometheus" and "Hyperion," to support the development of these advanced models. This substantial investment underscores Meta's commitment to securing the necessary computing power for its ambitious AI goals.
The vision for "personal superintelligence" distinguishes Meta's approach from others in the industry, which Zuckerberg noted often focus on automating work. Instead, Meta aims to empower individuals, though the memo provided few specific details on what constitutes "superintelligence" or a precise timeline for its realization. This strategic pivot comes as Meta continues to navigate a highly competitive AI landscape, seeking to leverage its resources to establish a leading position in the field.