Meta Platforms (NASDAQ: META) has seen its stock price surge by approximately 760% from its 2022 low, reaching a value of $777.94 as of July 31, 2025. This significant rebound follows a period of substantial decline, with social media commentators like "Swiss" on X (formerly Twitter) highlighting the impressive recovery and crediting figures such as @Cryptopathic for a "legendary call" to buy the stock. The company's shares, which hit a low of around $88.91 in November 2022, have since achieved a new all-time high of $747.90 on June 30, 2025, before continuing their ascent.
The sharp downturn in 2022 was largely attributed to a confluence of factors, including a slowdown in advertising revenue growth, increased competition from platforms like TikTok, and the impact of Apple's privacy changes on ad targeting capabilities. Furthermore, Meta's ambitious and costly investments in its metaverse division, Reality Labs, incurred significant losses, leading to investor skepticism and a reevaluation of the company's valuation. This challenging macroeconomic environment contributed to a substantial 77% decline from its September 2021 peak.
In response to these headwinds, Meta Platforms initiated a comprehensive recovery strategy, famously dubbed the "year of efficiency" by CEO Mark Zuckerberg. This involved aggressive cost-cutting measures, including significant layoffs and streamlining operations across the company. The strategic shift refocused efforts on Meta's core advertising business and leveraging artificial intelligence (AI) to enhance ad performance and user engagement across its family of applications, including Facebook, Instagram, and WhatsApp.
The strategic adjustments have led to improved financial performance, marked by strong sales growth and increased profitability. Daily active people (DAP) across Meta's apps have grown significantly, contributing to renewed revenue streams. The success of short-form video products like Reels has also played a crucial role in attracting users and advertising dollars, bolstering the company's competitive standing.
The remarkable stock performance reflects renewed investor confidence in Meta's ability to drive growth through its core platforms and strategic AI investments. While the company continues to invest in the metaverse, the emphasis has shifted towards demonstrating more tangible progress and integrating AI across its product ecosystem. The sentiment among some social media analysts, as echoed by @Geiger_Capital, underscores the magnitude of this financial turnaround.