Meta's Threads Surpasses 400 Million Monthly Active Users, Adding 50 Million Since April

Meta's text-based social platform, Threads, has announced it now boasts over 400 million monthly active users (MAUs). This significant milestone, revealed by Instagram head Adam Mosseri and Meta CEO Mark Zuckerberg, marks an increase of 50 million MAUs since April, demonstrating the platform's continued rapid expansion two years after its launch. The growth positions Threads as a formidable competitor in the social media landscape.

The latest figures highlight a swift ascent for Threads, which debuted in July 2023 as a direct rival to X (formerly Twitter). Meta had previously reported 350 million MAUs in April 2025 during its Q1 earnings call, indicating consistent user acquisition. This trajectory underscores Meta's strategic focus on establishing Threads as a leading discussion platform.

While X still claims over 600 million MAUs, Threads is rapidly closing the gap in mobile engagement. Data from Similarweb in June 2025 showed Threads' iOS and Android apps recorded 115.1 million daily active users, a substantial 127.8% year-on-year surge. In contrast, X saw 132 million mobile daily active users, representing a 15.2% decline over the same period.

The platform's growth is attributed to a steady rollout of new features and a focus on fostering positive conversations. Recent additions include direct messaging, fediverse integrations, custom feeds, and AI-powered tools, enhancing user experience and engagement. According to a Buffer study, Threads posts achieve a median engagement rate of 6.25%, significantly outperforming X's 3.6%.

Meta aims for Threads to reach one billion users, with plans to introduce ad integrations in early 2026. This monetization strategy is expected to contribute to Meta's overall revenue. The platform's ongoing evolution, including recent leadership shifts like Connor Hayes taking over day-to-day responsibilities for Threads, signals Meta's commitment to its long-term success in the competitive social media market.