Miheso: 10 Key Things You Must Know

Overview

Miheso represents a dynamic and innovative brand in India’s health food sector, focusing on clean, convenient, and nutritious breakfast options. Founded in 2021, Miheso has rapidly gained recognition for its healthy overnight oats and unique peanut spreads that cater to busy, health-conscious consumers. Rooted in scientific research and a philosophy that emphasizes the connection between mind, health, and soul, Miheso aims to transform traditional breakfast habits in India by offering authentic, wholesome, and guilt-free nutrition. This article explores key aspects of Miheso’s origin, product offerings, market impact, philosophies, and recent milestones that underline its growing prominence in the clean-label food space.

1. Origins and Founding Principles

Miheso was founded in 2021 in Mumbai, India, by Dr. Anveshika Singhal, an academic with a strong background in plant biotechnology from IIT Delhi. The brand originated from her research, which revealed that soaking oats overnight boosts nutrient absorption significantly compared to boiling. This scientific insight led to Miheso's flagship product category — healthy overnight oats — designed to maximize nutritional benefits without cooking. The company embodies the mantra "Mind, Health, Soul," reflecting a holistic approach to nutrition that nurtures mental clarity, physical well-being, and emotional balance.

2. Product Portfolio: Overnight Oats and Peanut Spreads

Miheso specializes in clean-label foods primarily featuring overnight oats with no refined sugars and a variety of natural ingredients such as jaggery, seeds, nuts, and probiotics. Their overnight oats come in several flavors including assorted, mixed berries, banana caramel, chocolate, and mango. Complementing these are distinctive peanut spreads in coffee, barbecue, and chocolate-sea salt varieties. The products are also certified gluten-free, offering a convenient and wholesome alternative for busy urban consumers seeking nutrient-dense breakfasts without compromising taste or health.

3. Scientific Foundation and Nutritional Benefits

Dr. Anveshika’s research on the bioavailability of beta-glucan — a soluble fiber in oats known for heart health and digestive benefits — is the cornerstone of Miheso’s innovation. Traditional boiling reduces the nutrient potency, whereas soaking oats overnight improves nutrient absorption by about 25%. By emphasizing clean, minimally processed ingredients and ingredient transparency, Miheso supports long-term health benefits including sustained energy, improved digestion, and weight management.

4. Brand Philosophy: Mind, Health, and Soul

Miheso’s name encapsulates its founding philosophy. The company advocates that a healthy mind exists only in a healthy body. It stresses balanced, sustainable nutrition combined with mental wellness and emotional satisfaction. Products are designed to overcome common issues like hunger pangs and energy dips, providing customers with guilt-free choices that nourish both body and soul while encouraging mindful, long-lasting healthy habits.

5. Market Position and Competitive Landscape

Operating as an unfunded startup in Mumbai, Miheso competes with brands such as Green Habit and Fit and Flex in the burgeoning Indian healthy breakfast segment. Despite tough competition, Miheso holds a strong position with a growing customer base who appreciate its authentic, taste-forward approach combined with transparency. The company has successfully sold over 100,000 packs nationwide and enjoys a high repeat purchase rate of roughly 35%, indicating strong brand loyalty and customer satisfaction.

6. Breakthrough Funding on National TV

In November 2025, Miheso secured ₹1.35 crore in funding on ZTV’s entrepreneurship reality show Ideabaaz. This landmark achievement marked significant validation of Miheso’s mission and commercial potential. Investors such as Arjun Vaidya, Jimmy Mistry, and Priyanka Salot were drawn to the brand’s science-backed approach, clean-label focus, and strong consumer reception. The injection of capital is set to fuel Miheso’s growth plans and its expansion into broader categories in clean, convenient nutrition.

7. Customer Experience and Community Engagement

The brand has cultivated a loyal and expanding community thanks to the premium taste and health benefits of its products. Customers praise Miheso for its innovative flavors without refined sugars or preservatives, and the convenience of ready-to-make breakfasts that fit into hectic lifestyles. Miheso also engages customers through its membership club offering exclusive codes and updates, fostering a sense of belonging and shared wellness journey.

8. Sustainable and Honest Nutrition

Miheso is committed to honest labeling and sustainable nutrition practices. The company avoids artificial flavorings, refined sugars, and over-marketing of quick-fix health claims. Instead, it delivers transparency in ingredients and processes, aiming to educate consumers about holistic health and the importance of natural, moderate, and balanced diets. The brand’s clean-label pledge reflects the growing demand in India for trustworthy and minimally processed wellness foods.

9. Expansion and Future Prospects

While overnight oats remain the flagship product, Miheso is preparing to expand its portfolio of clean-label, convenience-driven food products based on customer feedback and evolving market demand. Plans include breakfast and snack options that maintain the brand’s core values of science-driven nutrition and authentic taste. The company is also set to deepen its digital presence and consumer education efforts to grow market reach and impact.

10. The Founder’s Vision and Personal Motivation

At the heart of Miheso is Dr. Anveshika Singhal, whose passion for nutrition is influenced by her personal role as a mother and academic. Her vision goes beyond fad diets; she believes in establishing slow, steady, and enjoyable habits of wellness accessible to families. Dr. Anveshika’s approach emphasizes consistency, balance, and the joy of eating well, shaping Miheso’s identity as a brand that fosters trust, respect, and real health in everyday life.

Conclusion

Miheso has emerged as a pioneering force in India’s healthy breakfast space by combining rigorous scientific research with a heartfelt commitment to holistic well-being. From its origins in plant biotechnology to its breakthrough funding on national television, Miheso is redefining modern nutrition with products that are convenient, clean, and genuinely nourishing. As it scales its offerings and community, Miheso represents a broader cultural shift toward mindful, transparent, and sustainable eating. The brand’s success prompts reflection: in an era of fast food and quick fixes, can the future of nutrition embrace simplicity, authenticity, and soulfulness as Miheso envisions?