President Javier Milei formally initiated La Libertad Avanza's (LLA) provincial campaign for Buenos Aires on August 7, 2025, with a symbolic photo opportunity in La Matanza, a historically significant Peronist stronghold. The event, held in Villa Celina's Las Achiras neighborhood, brought together the party's eight sectional candidates for the upcoming September 7 legislative elections. The strategic choice of location and the prominent display of a banner proclaiming "Kirchnerismo Nunca Más" underscored the government's confrontational approach.
The decision to launch the campaign in La Matanza, one of Argentina's most populous districts and a bastion of Peronism, signals LLA's intent to challenge traditional political strongholds. This move aims to nationalize the political debate and directly polarize the electorate against Kirchnerism. The district's electoral weight and historical alignment with the Peronist party make it a high-stakes battleground for the ruling coalition.
Accompanying President Milei were key figures from his administration and the newly formed alliance, including his sister and Secretary General of the Presidency, Karina Milei. Also present were Security Minister Patricia Bullrich, economist and national deputy candidate José Luis Espert, and Cristian Ritondo, president of the PRO in Buenos Aires, signifying the joint effort between LLA and PRO. This gathering showcased a unified front for the provincial contest.
The slogan "Kirchnerismo Nunca Más" is a direct and provocative reference to the "Nunca Más" report from CONADEP, which documented human rights abuses during Argentina's last military dictatorship. By adopting this phrase, Milei's campaign seeks to frame the upcoming elections as a definitive rejection of past Peronist and Kirchnerist governance. This strategy aims to resonate with voters seeking a significant shift from traditional political models.
The campaign faces the complex challenge of Buenos Aires province's diverse social and political landscape, requiring tailored strategies for Greater Buenos Aires versus the interior sections. The Third Electoral Section, which includes La Matanza, is particularly resistant to the libertarian advance, making this launch a declaration of intent to dispute votes even in the most adverse scenarios. The September 7 elections will test the effectiveness of this bold electoral strategy.