Minister Onoda Kimi Attends Okayama Anime Convention, Highlighting "Cool Japan" Initiative

Okayama, Japan – Kimi Onoda, Japan's newly appointed Minister of Economic Security and Foreign Coexistence, was observed attending an anime and cosplay convention in her hometown of Okayama. The visit underscores the government's continued engagement with the "Cool Japan" initiative, aiming to promote Japanese pop culture globally. Onoda, who assumed her ministerial roles on October 21, 2025, is the youngest member of Prime Minister Sanae Takaichi's cabinet.

The minister's presence at the local event, as noted by "Japanese Politics 🇯🇵🗾⛩️" on social media, aligns with her portfolio, which includes the "Cool Japan" strategy. This initiative seeks to leverage Japan's cultural exports, such as anime, manga, and video games, for economic growth and international soft power. Her attendance in Okayama, a region she represents in the House of Councillors, connects her political duties with local cultural engagement.

Onoda's background includes prior experience in a video game company, which provides a personal connection to the creative industries often showcased at such conventions. Her dual role as Minister of State for Economic Security and Minister in Charge of Foreign Nationals and Immigration also positions her to consider the economic impact of cultural exports and their appeal to international audiences. The "Cool Japan" strategy has been a consistent focus for various Japanese administrations, aiming to boost tourism and exports.

The convention visit by a high-ranking minister like Onoda highlights the growing recognition of anime and cosplay as significant cultural and economic assets. Such events not only foster local community engagement but also serve as platforms for showcasing Japan's creative industries. Her participation signals continued government support for these sectors, which contribute substantially to Japan's cultural influence and economic landscape.