Miros

Overview

Miros is a technology startup founded in 2021, specializing in visual artificial intelligence (AI) tailored for e-commerce searches. Based in Tallinn, Estonia, the company aims to address challenges faced by online shoppers who struggle to find visually complex products. Miros has successfully raised €6 million in a pre-Series A funding round, demonstrating its potential for innovation in online shopping by enhancing the user experience through image-based search techniques.

Recent Developments

  • November 2024: Miros secured €6 million in funding from EBRD Venture Capital and Tera Ventures with participation from former Estonian President Toomas Hendrik Ilves. This funding will facilitate the expansion of its operations and development efforts, particularly in the European and US markets. (EU Startups, Finsmes)
  • October 2024: Miros AS, a maritime technology company, acquired full ownership of Miros Mocean AS, strengthening its real-time ocean insights services for the commercial shipping industry. (Container News)
  • September 2024: The company focused on partnerships, expanding its tech with entities such as SAP, Nvidia, and PwC, illustrating its burgeoning integration with well-established technology giants.

Company Information

AttributeInformation
Founding Date2021
HeadquartersTallinn, Estonia
FoundersNot specified in sources
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsEBRD Venture Capital, Tera Ventures
IndustryVisual AI Technology, E-commerce
Number of EmployeesNot specified in sources

Early History

Miros was established in 2021 with a vision to leverage AI in transforming the online shopping experience. Driven by a unique problem-solving approach, the company quickly attracted attention for its ability to make visual searching more effective. The founders sought to bridge a gap in the market—the 60% rate at which users fail to find desired products using traditional search methods. This led to the development of AI algorithms capable of interpreting complex visual data, granting Miros a competitive edge in the e-commerce sector.

Company Profile and Achievements

Miros operates primarily within the visual AI domain, focusing on enhancing e-commerce through innovative search methodologies. Their unique business model integrates with established tech platforms to improve search success rates. Key achievements include forging significant partnerships with tech giants such as SAP and Nvidia, which substantiated their tech's robustness and opened doors for further technological advancements. Miros's AI platform identifies products more efficiently, giving retailers an edge by improving customer engagement and satisfaction. The recent funding round is a testament to the high expectations from investors who see Miros as a transformative force in online retail technology.

Current Operations and Market Position

Miros is currently expanding its influence in the visual search sector, with an emphasis on increasing its foothold in Europe and the US. The company's AI-driven solutions are widely recognized for their potential to revolutionize how products are found and shopped for online. Miros's competitive advantage lies in its advanced AI algorithms that provide precise visual search capabilities, which are highly sought after amidst the growing e-commerce market. This technological edge positions Miros as a thought leader in creating an efficient shopping ecosystem, reducing inefficiencies, and enhancing user satisfaction.

Conclusion

Miros is pioneering advancements in the visual search technology sector within e-commerce, seen as a critical component in the ongoing evolution of online shopping experiences. With robust partnerships and visionary leadership, the company is well-positioned to redefine user interactions in digital marketplaces. Moving forward, Miros's continued focus on innovation and strategic market expansions will likely cement its status as a frontrunner in visual AI, propelling it towards broader adoption and integration across global digital commerce platforms.

References

  1. EU Startups
  2. Finsmes
  3. Container News