Mithila Foods
Overview
Mithila Foods is an emerging Fast-Moving Consumer Goods (FMCG) company founded in January 2025, focusing on traditional foods from Bihar, India. The company was initiated by Shubham Sunderka, Ankit Kumar, and Anshu Kumar. Based in Dumka, Jharkhand, Mithila Foods has secured funding of Rs 1.5 crore from Aviral Bhatnagar’s AJVC to expand its operations. The brand specializes in offering products such as sattu, roasted chana, makhana, and katarni chuda, aiming to cater to both traditional consumers in Bihar and broader urban markets across India.
Recent Developments
- August 2025: Mithila Foods raised Rs 1.5 crore in seed funding from AJVC, marking its first external investment. The funds were aimed at broadening distribution, strengthening the supply chain, and launching new product categories based on Bihar’s culinary heritage. The brand reported an annualized revenue run rate of Rs 3 crore within five months of operation, having launched over 20 SKUs and serving more than 25,000 customers across 4,000 pin codes. [Sources: Indian Startup Times, Finance Outlook India, Your Story]
- 2025: The company scaled its operations nationally, distributing products through major e-commerce platforms like Amazon and Flipkart, along with offline retail in tier-I and tier-II cities. This expansion has allowed them to reach migrant communities and urban buyers looking for authentic regional products. [Sources: Marcamoney, Entrepreneur].
- March 2025: AJVC closed its first Rs 100 crore fund to support startups in the pre-seed stage in India, indicating long-term support for startups like Mithila Foods and others in underserved regions [Sources: Finance Outlook India, Entrackr].
Company Information
| Attribute | Information |
|---|---|
| Founding Date | January 2025 |
| Headquarters | Dumka, Jharkhand, India |
| Founders | Shubham Sunderka, Ankit Kumar, Anshu Kumar |
| Revenue | Rs 3 crore (as of mid-2025) |
| Profits | Not specified |
| Key Investors | AJVC |
| Industry | FMCG |
| Number of Employees | Less than 50 |
Early History
Mithila Foods was founded by three entrepreneurs with roots in Bihar, aiming to bring the traditional foods of the region to a wider audience. Before the company’s formal launch, the founders identified a market gap for culturally rooted, high-protein Indian staples among both Bihari migrants and health-conscious consumers nationwide. The initial phase involved extensive research into traditional methods of preparing and marketing staple products like sattu and roasted chana suitable for modern distribution channels.
Company Profile and Achievements
Founded with the vision of introducing authentic Bihari cuisine to a modern audience, Mithila Foods emphasizes cultural richness and nutritional value. Their products focus on essentials like sattu, roasted chana, and makhana, which are prepared using indigenous recipes with a modern twist.
- Product Launches: Within five months of operation, over 20 SKUs were launched, contributing to a Rs 3 crore annualized revenue.
- Distribution Expansion: Successfully positioned their products in national e-commerce channels and started distribution in physical retail outlets across tier I and tier II cities.
- Unique Offerings: The company distinguishes itself by offering staples that hold cultural significance in Bihar, targeting both domestic and urban markets seeking traditional food staples.
- Cultural Influence: The brand aims to redefine perceptions of Bihar’s food heritage, countering stereotypes with quality products celebrated across the nation.
Current Operations and Market Position
Mithila Foods currently operates in both online and offline retail spaces, expanding its market footprint across India. By leveraging e-commerce giants like Amazon and Flipkart, the company provides wide-ranging access to Bihari staples not only to regional consumers but also to urban populations seeking healthier and traditional options. Mithila Foods’ cultural and nutritional focus gives them a competitive edge in the FMCG segment, particularly in the ethnic foods category, as they seek to capitalize on growing interest in regional Indian cuisines.
Conclusion
Mithila Foods represents a pivotal move to bring Bihar’s culinary delights to the forefront of India’s FMCG sector. With strong cultural ties and a commitment to quality, the company has leveraged its regional expertise to create a unique market niche. As it continues to grow, Mithila Foods is poised to expand its operations further, potentially broadening its product line and reaching even more consumers eager to explore authentic Indian flavors. Its innovative approach combining tradition with modern business strategies may pave the way for other regional FMCG brands looking to make a national impact.