MoEngage
Overview
MoEngage is a SaaS company that provides cross-channel customer engagement solutions using AI-driven insights. Founded in 2014 by Raviteja Dodda and Yashwanth Kumar in Bengaluru, India, it aims to help companies engage their audience across various digital channels. As of 2025, MoEngage has raised over $181 million in funding from investors like Goldman Sachs Asset Management and B Capital. Headquartered in San Francisco, it has expanded operations globally with offices in 13 countries.
Recent Developments
- April 2025: MoEngage launched a suite of new AI-driven features during its MoEngage NEXT Spring 2025 event to enhance customer engagement through personalized interfaces and predictive analytics. The highlights included Segment Assist, Merlin AI Flow Assist, and Unified Identity solutions to facilitate deeper segmentation and improve marketing ROI.
- March 2025: The company refined its focus on enterprise-level solutions by introducing native support for Google's Rich Communication Services, intended to improve customer messaging dynamics through enhanced capabilities.
- February 2025: MoEngage explored new horizons by enhancing its data operations with support for warehouse segments, optimizing audience-specific targeting directly from major data storage solutions like Snowflake.
- January 2025: Continued investment in AI with revamped personalized APIs ensuring better message tailoring and audience connection. MoEngage unveiled advanced metrics tracking to provide enhanced analytics on audience engagement.
- December 2024: In a significant funding drive, MoEngage engaged with financial advisory Avendus to seek additional investment up to $180 million to push for stronger market capture in emerging geographies like Latin America.
- October 2024: MoEngage was recognized as a 'Strong Performer' in the Forrester Wave for Cross-Channel Campaign Management, validating its continuous product evolution and customer engagement capabilities.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2014 |
| Headquarters | San Francisco, California, USA |
| Founders | Raviteja Dodda, Yashwanth Kumar |
| Revenue | N/A |
| Profits | N/A |
| Key Investors | Goldman Sachs, B Capital, Matrix Partners |
| Industry | SaaS / Customer Engagement |
| Number of Employees | Approximately 750+ |
Early History
MoEngage was established in 2014 when co-founders Raviteja Dodda and Yashwanth Kumar recognized the growing need for a platform that integrated customer analytics with personalized marketing strategies. Initially focusing on mobile-based customer engagements in India, they swiftly moved to leverage the power of AI in customer service offerings. Within a few years, MoEngage secured substantial funding to fuel global expansion, solidifying its presence in markets across Asia, Europe, and North America.
Company Profile and Achievements
MoEngage operates by combining advanced analytics with customer engagement solutions, offering personalized messaging, targeting, and user onboarding strategies. The company has spurred robust growth through multiple funding rounds, securing investments from high-profile firms to date. MoEngage stands out in its space for:
- Product Innovation: Pioneered Push Amplification technology to enhance notification delivery, crucial for improving user engagement rates on Android devices.
- Customer Focus: Continuously evolving product offerings based on in-depth customer feedback and real-world use cases, ensuring real-time insights and contextual engagement.
- Market Penetration: Successfully tapping into diverse markets with tailored solutions for local enterprise and mid-size businesses, particularly in mobile-first economies.
Current Operations and Market Position
MoEngage continues to scale its platform by incorporating AI-driven insights to provide a more personalized customer engagement strategy. As of 2025, they have effectively targeted industries such as retail, finance, media, and telecom, achieving an essential market position as a trusted partner for digital transformation initiatives. With innovative product strategies, MoEngage aims to enhance cross-channel marketing tactics impacting the journey from user acquisition to lifetime value enhancement.
Conclusion
MoEngage represents a key player in the customer engagement space, bringing innovative solutions through AI-powered insights. Its tailored platform assists brands in understanding consumer behaviors and segments, lending a competitive advantage through precise targeting and personalized communication. As the company expands its service offerings across global markets, its continuous investment in research underscores a promising future trajectory with anticipated growth and market influence.