Moments Lab: 10 Key Things You Must Know

Overview

Moments Lab is an emerging leader in AI-powered video indexing and discovery, transforming how media companies manage and monetize their vast video content libraries. Known for its proprietary multimodal AI technology, MXT, the company offers innovative solutions that are increasingly in demand as digital content proliferates. A recent funding round has fueled its expansion plans, and its tools are becoming indispensable to organizations worldwide. In this article, we delve into some intriguing aspects of Moments Lab, revealing why it is considered a game-changer in the media technology field.

1. Founding Origins

Moments Lab was founded in 2016 by twin brothers Philippe and Frederic Petitpont. Initially named Newsbridge, the company emerged from their combined expertise in broadcast engineering and big data, aiming to revolutionize the media management landscape. This vision was realized through the development of cutting-edge AI technologies designed to tackle the growing challenges of video content indexing and searchability.

2. Transformation to Moments Lab

Originally known as Newsbridge, the company rebranded to Moments Lab in March 2024. This change was made to better reflect its core mission and the value proposition of turning video footage into actionable insights and stories through its advanced AI solutions. The rebranding marked a significant milestone in aligning the company’s identity with its innovative product offerings.

3. Cutting-Edge Technology: MXT AI

Moments Lab's flagship engine, MXT, is a breakthrough in multimodal AI technology that makes video content searchable and indexable at an unprecedented speed. It analyses videos to break them down into meaningful scenes, recognizing people, places, and actions. The AI can be customized to identify specific elements, allowing users complete control over their content management processes.

4. Significant Funding Milestones

In June 2025, Moments Lab secured $24 million in funding from investors including Oxx, Orange Ventures, and Elaia Partners. This investment is set to accelerate their U.S. expansion and the continued development of their advanced AI tools, underscoring investor confidence in their ability to transform the video management industry.

5. The Role of AI in Video Content Management

Moments Lab’s AI solutions enable organizations to manage and monetize their content efficiently. The technology helps turn massive video libraries into monetizable assets by automating the indexing and retrieval processes, reducing the time spent by teams on manual analysis and allowing them to focus on more creative tasks.

6. Global Clientele and Partnerships

Among its diverse clientele are renowned companies such as Thomson Reuters, Sinclair, and Amazon Ads. Moments Lab's solutions are trusted across various sectors, including media, sports, and entertainment. Its partnerships, such as with Tedial for MAM integration, highlight its pivotal role in advancing media technology solutions.

7. Expanding Horizons in the U.S.

With headquarters in Paris and New York, Moments Lab is strategically positioned to expand its reach within the North American market. The recent funding rounds are aimed at strengthening its presence in the U.S., a key market where demand for AI-driven media solutions continues to grow.

8. Impact on Sports and Entertainment

Moments Lab’s technologies are increasingly adopted in sports and entertainment, optimizing the way content is utilized and monetized. Its platforms support functions such as live asset management, enabling real-time access and collaboration, essential for high-paced environments like sports broadcasting.

9. Innovations in Content Storytelling

The company is pioneering agentic AI, which goes beyond indexing to assist in creating video narratives. This innovative approach allows professionals to generate rough cuts and insights promptly, significantly improving content creation workflows.

10. Future Prospects and Industry Disruption

As AI technology continues to evolve, Moments Lab is poised to remain at the forefront of media asset management. By continually enhancing its AI capabilities, the company is set to disrupt traditional methods of video content management and set new standards in intelligent content discovery.

Conclusion

Moments Lab is shaping the future of media technology by leveraging cutting-edge AI to redefine how organizations handle video content. From its origins as Newsbridge to its current status as a leader in AI-driven video discovery, the company exemplifies innovation and adaptability in a rapidly changing industry. The future looks promising for Moments Lab as it continues to build upon its successes and tackle new challenges in video content management.