Moses Kagan Advocates Broad Client Approach for Early-Stage Businesses

Los Angeles, CA – Renowned real estate investor and entrepreneur Moses Kagan recently shared strategic advice for nascent businesses, emphasizing the critical need for a "wider aperture" in client acquisition during their initial phases. Kagan, co-founder of Adaptive Realty, highlighted that early-stage ventures, often driven by a pressing need for income, should prioritize revenue generation over strict client selectivity.

In a recent social media post, Kagan articulated his philosophy, stating, > "In the beginning, you're so desperate for revenue and you know so little about what makes a good client that it's probably best to have a wider aperture." This perspective suggests that securing any viable revenue stream is paramount for survival and provides invaluable learning opportunities.

Kagan, known for his "permanent hold" real estate investment strategy with Adaptive Realty, a firm managing approximately $200 million in assets, frequently shares business insights through his blog and social media. His advice often focuses on practical, experience-driven approaches to entrepreneurship and wealth building. The "wider aperture" concept aligns with the challenges faced by many startups, where initial cash flow is crucial for sustaining operations and validating business models.

Industry experts often concur that early revenue, even from less-than-ideal clients, can provide essential capital, allowing businesses to refine their offerings and understand market demand more deeply. This initial phase helps entrepreneurs gather data on customer needs, operational efficiencies, and what truly constitutes a "good client" for long-term growth. As a business matures and gains stability, it can then afford to become more selective, focusing on clients that align perfectly with its strategic goals and maximize profitability.