Mostafa Amin (Breadfast)
Overview
Mostafa Amin is an acclaimed Egyptian entrepreneur recognized as a co-founder and CEO of Breadfast, a leading online grocery and household essentials delivery platform in Egypt. Established in 2017, Breadfast revolutionizes the grocery delivery sector with its robust supply chain model and expansive product offerings. His entrepreneurial ventures go beyond logistics; he also co-founded Egyptian Streets, a prominent English media outlet in Egypt, earning him recognition on the Forbes 30 Under 30 Europe list in Media & Marketing in 2018.
Recent Developments
In recent years, Breadfast and its CEO, Mostafa Amin, have been in the spotlight due to significant business expansions and investment rounds:
- August 2025: Breadfast raised $10 million from the European Bank for Reconstruction and Development (EBRD) during its Series B2 funding round. This funding pushed the company's valuation to nearly $400 million. The capital is earmarked for expanding fulfillment centers in Cairo, Giza, Alexandria, and Mansoura, and for entering new Egyptian cities.
- 2024 Annual Growth: Reports indicate that Breadfast's annual recurring revenue surpassed $150 million, driven by nearly one million monthly orders and a customer base of over 300,000 active users.
- Setting Industry Standards: Breadfast stands out due to its comprehensive control over its supply chain, from in-house production to last-mile delivery, allowing it to maintain high service reliability even amidst economic challenges in Egypt.
- Philanthropic Ventures: Alongside expanding Breadfast, Mostafa Amin has focused on integrating financial services within the platform through Breadfast Pay, a fintech solution aimed at enhancing the user service experience.
- 2023-2024: Breadfast consistently showed robust growth metrics, maintaining customer satisfaction and achieving profitability across its fulfillment centers. The company’s strategic expansions into new geographic areas underscore its resilient business model.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Mostafa Amin |
| Born | (Specific date not publicly available), Egypt |
| Nationality | Egyptian |
| Occupation | Entrepreneur, CEO of Breadfast |
| Known For | Co-founding Breadfast, Egyptian Streets |
| Education | Bachelor's in Biomedical Engineering, Higher Technological Institute, Egypt |
Early Life and Education
Mostafa Amin grew up in Egypt, exhibiting an early interest in technology and entrepreneurship. After completing his studies in Biomedical Engineering at the Higher Technological Institute in 2012, Mostafa ventured into various industries, testing his entrepreneurial acumen by launching multiple startups in tech-driven fields like media and cloud computing.
Influenced by Egypt's burgeoning tech scene, he aspired to innovate within the country's market rather than seek opportunities abroad, despite previous ventures not yielding the desired success. This resilience laid the groundwork for Breadfast, which he co-founded after recognizing the potential in streamlining local supply chains for daily essentials.
Career and Notable Achievements
- Co-Founder and CEO of Breadfast (2017-Present): Launched Breadfast, focusing initially on delivering fresh bakery products. The platform expanded rapidly, offering a wide array of grocery items with a vertically integrated supply chain.
- Recognition:
- Forbes 30 Under 30 Europe 2018 in Media & Marketing for work with Egyptian Streets.
- Recognized as a significant driving force in developing tech logistics solutions in Egypt and the wider MENA region.
- Breadfast Expansion:
- Raised significant Series A and B funding rounds, most notably a $26 million Series A in 2021 and a recent $10 million Series B2.
- Accepted into the prestigious Y Combinator accelerator program.
- Formation of strategic partnerships to further enhance the service offerings, including integrating financial services through Breadfast Pay.
Current Work and Impact
Currently, Mostafa Amin is driving Breadfast's expansion across Egypt and aims to utilize the platform not just as a grocery delivery service but as a comprehensive super-app for households. His leadership ensures Breadfast remains at the helm of innovation in on-demand services, emphasizing sustainability and efficiency.
Mostafa Amin's work with Breadfast has set a benchmark for supply chain models that other emerging markets are beginning to emulate. His impact extends beyond logistics, influencing regional economic models by fostering tech-based solutions to traditional issues.
Breadfast Shareholders
Breadfast’s growth can be largely credited to strategic investments from venture capitalists and reputable stakeholders such as VNV Global and the European Bank for Reconstruction and Development (EBRD). The company's exemplary business model has attracted interest from regional and international investors, underlining strong confidence in its continued growth trajectory and strategic expansions.
Mostafa Amin LinkedIn
Mostafa Amin actively shares insights about his leadership role and Breadfast's developments through his LinkedIn profile. His posts often highlight major milestones, collaborations, and the innovative strategies implemented by Breadfast to maintain its competitive edge in the market.
Conclusion
Mostafa Amin’s entrepreneurial journey with Breadfast highlights a successful integration of technology and service delivery, transforming Egypt's grocery landscape. His commitment to enhancing consumer experience through innovative supply chain solutions marks him as a pivotal figure in Egypt's tech ecosystem. As Breadfast continues to grow, its impact on the regional market suggests a promising trajectory for similar tech-enabled platforms.