Motorfloor
Overview
Motorfloor is a digital marketplace designed to streamline the purchase and sale of commercial vehicles in India. Founded in 2024 by Subrat Kar, the company is headquartered in Bhubaneswar, Odisha. The platform provides detailed insights into trucks, tractors, buses, and 3-wheelers, offering specifications, pricing, and financing options to assist buyers effectively. Motorfloor has secured funding and aims to expand its business further into regional markets across India.
Recent Developments
- January 2025: Motorfloor successfully raised a pre-seed funding round from PointOne Capital. The funds will be used to expand the platform’s offerings in regional markets and enhance its capabilities in the mobility domain.
- January 2024: The company participated in the Bharat Mobility Global Expo, showcasing its offerings and engaging with industry stakeholders.
- May 2024: Motorfloor was launched by Subrat Kar as a platform focused on non-metro cities, with strategic headquarters set in Bhubaneswar to target rural and remote markets effectively.
- December 2024: There were indications of Motorfloor moving towards offline expansion by setting up experience centers in tier-III cities to provide test drive facilities and expert guidance.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | January 18, 2024 |
| Headquarters | Bhubaneswar, Odisha, India |
| Founders | Subrat Kar |
| Revenue | Undisclosed, commission on sales |
| Profits | Undisclosed |
| Key Investors | PointOne Capital |
| Industry | Automotive, E-commerce |
| Number of Employees | 25+ |
Early History
Motorfloor entered the commercial vehicle industry as a brainchild of entrepreneur Subrat Kar, after his successful venture Vidooly. The platform was conceived to address the challenges faced by consumers in rural markets, providing them a digital solution to access commercial vehicle offerings comprehensively. With its inception, the company quickly aligned itself with market demands, establishing partnerships with vehicle dealers, banks, and insurance providers to facilitate seamless transactions.
Company Profile and Achievements
Motorfloor's business model revolves around a transactional platform where users can compare, review, and purchase commercial vehicles. Here are significant aspects of their journey:
- Partnerships: Established collaborations with various banks and NBFCs to offer financing solutions to end customers.
- Rural Focus: Deployed over 50 rural marketing agents across states like Odisha, Chhattisgarh, and Jharkhand to penetrate deeper into rural markets.
- Offline Expansion Plans: Proposed the development of physical experience centers across eastern India to enhance customer engagement and service delivery.
- Marketplace Role: As a marketplace, Motorfloor connects buyers with authorized dealers, displaying various vehicle options across multiple brands and providing comprehensive vehicle information.
Current Operations and Market Position
Motorfloor operates primarily in the B2B2C space, focusing on commercial vehicles like trucks, tractors, and buses. It leverages digital technology to cater to the purchasing needs of industries requiring bulk transport solutions. With its unique model, the company positions itself against competitors by offering a focused service on non-metro and rural markets. The platform’s recent funding allows it to expand its reach and improve its technological infrastructure to support larger market demands.
Motorfloor Company Owner
Motorfloor is founded and led by Subrat Kar, who previously founded and exited Vidooly, an analytics platform. His experience and leadership guide the company's strategic direction as it seeks to expand in India’s commercial vehicle sector.
Motorfloor Company Reviews
Motorfloor has received positive feedback from users appreciating the platform's comprehensive vehicle information and easy comparison tools. The seamless experience in obtaining financing and the convenience of accessing vehicle details online are noted features that contribute to customer satisfaction.
Motorfloor Company India
Headquartered in Bhubaneswar, Odisha, Motorfloor's operations primarily cater to the Indian market, with a regional focus on non-metro cities. The company's mission to simplify commercial vehicle transactions aligns with India's growing automotive infrastructure and utilization demands, particularly in tier-2 and tier-3 cities.
Conclusion
Motorfloor's innovative approach is revolutionizing the commercial vehicle market in India. Through strategic partnerships, a focus on rural market penetration, and investment in digital infrastructure, the company is poised to capture significant market share. With its offline expansion and upcoming vehicle experience centers, Motorfloor is well-positioned to enhance its service offerings and reach broader audiences across regional markets while maintaining its commitment to customer value.