Mounir Laggoune (Finary): 10 Key Things You Must Know

Overview

Mounir Laggoune is a prominent French entrepreneur and the co-founder and CEO of Finary, a fintech startup revolutionizing personal finance management and wealth building. Known for his expertise in finance and technology, Laggoune has leveraged digital innovation to democratize investment and simplify portfolio tracking for everyday investors. His work notably spans educational efforts through media and the development of a powerful all-in-one financial platform used by hundreds of thousands of users. In this article, we dive into ten essential aspects of Mounir Laggoune's career, his impact on personal finance, and the rapid rise of Finary under his leadership.

1. Early Background and Education

Mounir Laggoune's journey is marked by a multicultural upbringing and a determination to succeed outside traditional norms. Born to an Algerian father and German mother, he grew up with a dual awareness of privilege and social fragility, which shaped his desire to forge an unconventional career path. He attended ESSEC Business School’s BBA program but chose to bypass the typical corporate ladder, focusing instead on entrepreneurship and innovation in finance and technology. This background laid the foundation for his future as a fintech entrepreneur who values agility and intelligent shortcuts.

2. Founding of Finary and Core Mission

In 2020, Mounir Laggoune co-founded Finary alongside Julien Blancher. They launched it as an application to help users track and manage all aspects of their wealth — from traditional banking accounts and real estate to cryptocurrencies and startups. The platform aims to remove barriers to wealth creation by consolidating disparate financial assets in one place for greater transparency and control. Finary’s mission goes beyond technology; it strives to empower individuals to take charge of their finances regardless of their background or expertise.

3. Finary’s Innovative Technology and Features

Under Mounir’s leadership, Finary developed a unique and comprehensive financial aggregator capable of connecting with over 20,000 financial institutions worldwide. Users benefit from portfolio tracking across all asset classes including stocks, real estate, precious metals, and crypto. Finary leverages cutting-edge AI and technology to optimize investment management, budgeting, and financial education. Mounir emphasizes simplicity combined with exhaustive functionality, making complex financial data accessible and actionable for investors at any skill level.

4. Mounir's Role as a Financial Educator and Influencer

Beyond his role as CEO, Laggoune is deeply engaged in educating the public about personal finance and investing. He hosts regular segments on French television, including on BFM Business’s show "Tout pour Votre Argent," and produces content for Finary’s YouTube channel, which attracts millions of views monthly. His approachable style helps demystify investing concepts, encouraging audiences to start early and avoid costly intermediaries. This dual role as entrepreneur and educator enhances his impact on the finance community.

5. Growth and User Base of Finary

Since its launch, Finary has grown rapidly under Mounir’s guidance. By 2025, the platform boasts over 600,000 users and aggregates more than €75 billion in assets. This growth signals strong demand for transparent and integrated wealth management solutions in Europe. The platform attracts millennials and Gen Z investors, offering tools tailored to their preferences and financial habits. Finary continues to innovate and expand its services to meet the evolving needs of investors.

6. Major Fundraising Milestones

Mounir Laggoune has successfully led multiple funding rounds to support Finary’s growth. Early on, the startup raised €2.2 million in seed funding to accelerate product development. Most notably, in September 2025, Finary secured a €25 million Series B round led by PayPal Ventures, with participation from prestigious investors such as Y Combinator and Speedinvest. This capital injection will fund AI-driven wealth management tools, broaden product offerings, and support expansion into new European markets.

7. Expansion into Wealth Management and Insurance

Finary's evolution under Mounir's leadership includes transitioning from a wealth aggregator to a full-service private bank and investment platform. In addition to portfolio tracking, users can now invest directly through the app in cryptocurrencies and other asset classes. The company has also launched innovative insurance products like "Finary Life" in collaboration with major players such as BlackRock and Generali. The premium "Finary One" service caters to high-net-worth clients, reflecting a strategic move toward personalized wealth management.

8. Mounir’s Vision for Financial Independence

Mounir Laggoune is a strong advocate for financial independence through smart investing. He authored the book "Investir pour être libre: 9 étapes pour atteindre l'indépendance financière," which guides readers through systematic wealth building tailored to any age or financial knowledge level. His philosophy centers on automating wealth creation and making investing accessible to the many, not just the privileged few. This vision aligns with Finary’s ethos of transparency, low fees, and empowering users to manage their money independently.

9. Challenges and Public Perception

Like many fintech startups, Finary and Mounir have faced challenges, including technical issues around data synchronization and the complexities inherent in integrating with numerous financial institutions. Some users have voiced concerns over reliability and the role of intermediaries used for data access. Furthermore, as a vocal figure, Mounir's public presence invites scrutiny over his personal views expressed on social media or during media appearances. Nonetheless, his transparency and commitment to user education have earned him a dedicated community and growing respect in the finance sphere.

10. Future Prospects and European Expansion

With strong financial backing and a growing user base, Mounir Laggoune is steering Finary toward becoming a leading fintech across Europe. The company plans to expand its technological capabilities with AI enhancements focused on personalized wealth advice and product innovations like brokerage, savings, and retirement accounts. Hiring over 50 new team members, Finary aims to challenge traditional wealth management institutions by offering a comprehensive, tech-first, and customer-centric alternative. Mounir’s vision is to make sophisticated investment tools available to millions across Europe, reflecting a broader shift towards democratized finance.

Conclusion

Mounir Laggoune’s journey from a multicultural upbringing to fintech trailblazer is a compelling example of modern entrepreneurship fueled by vision and innovation. As CEO of Finary, he has combined technology and education to transform personal finance management for hundreds of thousands of users. His success in fundraising and platform development positions Finary to be a major player in European wealth management. Beyond building a company, Mounir champions financial literacy and independence, raising an important question: How can technology continue to break down barriers and reshape the future of global investing?