Movetru
Overview
Movetru is a SportsTech company based in Ballymoney, Northern Ireland, founded in 2020 by Naomi McGregor. The company focuses on movement analysis and injury prevention through its innovative wearable technology and AI-powered mobile application. Movetru uses real-time biomechanical insights to help athletes optimize performance and reduce injury risk. As of July 2025, the company has raised approximately $1.6 million USD in pre-seed funding.
Recent Developments
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July 2025: Movetru raised $1.9 million USD in pre-seed funding led by Two Magnolias, supported by an international consortium of investors including IAG Capital, HBAN, Angel Academe, and AwakenAngels. The funding round helps scale their AI-powered wearable technology, which provides real-time biomechanical feedback to athletes and coaches.
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July 2025: Following the successful funding round, Movetru launched its flagship wearable across Europe, targeting professional and amateur sports organizations. Their technology is designed to shift the focus from reactive post-injury treatment to proactive injury prevention through data-driven insights.
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July 2025: Movetru’s devices and applications are actively utilized by prominent sports organizations, such as professional Premier League football clubs and the Belfast Giants ice hockey team. Steve Key, Performance Coach for the Belfast Giants, praised the technology for its ability to deliver comprehensive data insights quickly.
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February 2025: Movetru began preparing for an expansion into the U.S. market, leveraging its successful partnerships within the UK and Ireland to gain a foothold in North American sports leagues.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2020 |
| Headquarters | Ballymoney, Northern Ireland, UK |
| Founder | Naomi McGregor |
| Revenue | Not disclosed |
| Profits | Not disclosed |
| Key Investors | Two Magnolias, IAG Capital, HBAN |
| Industry | SportsTech, Health Services |
| Number of Employees | 8 |
Early History
Naomi McGregor founded Movetru after a personal injury experienced as a ballet dancer went undiagnosed for three years, igniting her passion for improving movement health. Combining her personal experience with a Masters in Product Design Engineering, Naomi aimed to establish a more efficient and accessible solution for movement analysis. Movetru was incorporated in Ballymoney in 2020 and quickly gained traction within the sports technology space as it developed state-of-the-art wearables that offered athletes and coaches vital insights into movement and injury prevention.
Company Profile and Achievements
Movetru's business model centers on deploying wearable technology combined with a mobile application that delivers real-time insights into athletes' biomechanics. Athletes receive movement score feedback and recommendations for performance improvements, expanding accessibility to movement analysis beyond elite sports to include grassroots programs and amateur athletes. Some of the major achievements of Movetru include:
- Collaboration with Premier League clubs and the Belfast Giants to enhance player training and rehabilitation.
- Transition from post-injury treatment models to preventative strategies through their AI-driven insights.
- Acknowledgment as an innovative company within Northern Ireland’s burgeoning tech sector.
- Gaining recognition from industry leaders, including investment from angel investors like Dr. Phil Graham-Smith of ForceDecks and SportsMedicine consultant Dr. Mark Batt.
Current Operations and Market Position
Movetru operates primarily within the sports and health technology industry, employing six 3D-printed wearable sensors that track real-time biomechanics. Its competitive advantage lies in offering validated, personalized assessments on-field, which are easy for athletes and coaches to interpret and apply. Given its recent funding round, Movetru is in an expansion phase, targeting increased market penetration in Europe and a strategic entry into the U.S. market, capitalizing on growing demand for technology-driven sports performance solutions.
Conclusion
Movetru stands as a pioneering force in the realm of SportsTech, transforming how athletes and coaches approach movement and injury prevention. With its cutting-edge wearable technology and substantial funding support, Movetru is poised for continued growth and innovation in developing the next generation of sports performance tools. Spearheaded by Naomi McGregor's vision and the backing of an international syndicate of investors, the company has the potential to significantly impact the global sporting industry by emphasizing data-driven athletic refinement and injury mitigation.