Rachel Accurso, widely known as Ms. Rachel, is significantly expanding her media presence with new merchandise lines and a major Netflix deal, yet continues to be a vocal advocate for children's causes. A recent tweet from Matt Lieb highlighted this duality, stating, "I went to Target and saw a rack of new Ms Rachel gear like suspenders, skirts, shirts, etc. Between the merch, the YT show, and Netflix deal, she has every reason to not be as outspoken as she is. Yet she continues to set what should be the moral standard for everyone in showbiz." This underscores her commitment to social issues despite her growing commercial success.
The expansion of Ms. Rachel's brand into physical retail is evident with a new merchandise line available at Target. This collection includes a variety of children's apparel such as suspenders, skirts, and shirts, alongside a range of toys. This retail presence complements her established digital footprint, making her content and brand accessible to a broader audience through popular consumer channels.
Further cementing her reach, Ms. Rachel secured a significant deal with Netflix, with a four-episode series titled "Ms. Rachel" debuting in January 2025. This series features curated compilations of her research-backed educational videos, focusing on early childhood development, language acquisition, and foundational learning. The Netflix partnership allows her to bypass YouTube's advertising model and reach millions of new viewers globally, integrating her educational content into a premium streaming platform.
Despite her burgeoning commercial ventures, Ms. Rachel has maintained a prominent voice on social and humanitarian issues, particularly advocating for children in conflict zones like Gaza. She has publicly stated her willingness to "risk her career" to speak out for children facing immense suffering, drawing both widespread praise and some criticism. This unwavering stance reflects her deep commitment to using her platform for causes she believes in, even when it leads to controversy.
Her advocacy extends beyond humanitarian crises to include support for LGBTQ+ rights, which has also drawn backlash from some conservative groups. Ms. Rachel's consistent engagement on these sensitive topics positions her as a unique figure in children's entertainment, prioritizing what she perceives as a moral obligation over potential commercial repercussions. Her actions continue to spark discussions about the role of public figures in addressing societal issues.