MyDesignation: 10 Key Things You Must Know
Overview
MyDesignation is an emerging fashion brand based in Kerala, India, known for its innovative and culturally inspired apparel for men, women, and children. Founded by Gopika B Raj and Swaroop Krishnan, MyDesignation has swiftly gained popularity due to its focus on blending traditional and contemporary styles. As a testament to its rapid growth, the brand has recently secured significant funding to expand further. What makes MyDesignation stand out is its commitment to producing high-quality, "affordable luxury" fashion that speaks to a wide demographic, particularly the youth. Below, we explore ten captivating facets of this dynamic fashion brand.
1. Inspiration Behind the Brand
MyDesignation derives its inspiration from Kerala's rich cultural heritage, integrating motifs and symbols that celebrate regional artistry and traditional aesthetics. This unique combination of culture and modern style allows wearers to express both individual identity and regional pride. The brand's Onakkodi collection perfectly exemplifies this approach by incorporating popular symbols like Kathakali, Theyyam, and traditional Kerala garments.
2. Founders and Origins
In 2020, Gopika B Raj and Swaroop Krishnan embarked on a journey to create a fashion brand that encapsulates both affordability and luxury. The husband-wife duo set up MyDesignation in Thiruvananthapuram, Kerala, leveraging their diverse backgrounds in engineering, commerce, and design. This multidisciplinary foundation laid the groundwork for a brand that rapidly attracted a loyal customer base.
3. Fashion Meets Function
MyDesignation aims to bridge the gap between style and practicality, offering clothing that is not only fashionable, but also comfortable and functional. From oversized tees made of premium cotton to sleek winter jackets designed for tropical climates, each piece fulfills a dual role, ensuring versatility for different occasions.
4. Eco-Friendly Practices
The brand takes pride in its ethical and eco-friendly production processes. By using sustainable materials and methods, MyDesignation reduces its carbon footprint while still delivering high-quality products. This commitment to environmental responsibility is a cornerstone of their business strategy.
5. Customer-Driven Designs
MyDesignation actively engages with its online community, especially on Instagram, where it boasts over 400,000 followers. The input and feedback from these followers directly influence new collections and designs, ensuring that the brand remains attuned to current fashion trends and customer preferences.
6. Funding and Expansion
Recently, MyDesignation raised ₹10.7 crore in a seed funding round, as reported by multiple business news outlets. This funding will fuel the brand's expansion plans, including increasing its offline presence and enhancing its technological capacities to better serve its growing customer base.
7. eCommerce and Direct-to-Consumer Approach
Initially rooted in a direct-to-consumer (D2C) model, MyDesignation avoids reliance on third-party platforms, maintaining complete control over its customer interactions and brand message. This strategy ensures a seamless shopping experience from online browsing to home delivery.
8. Unique Product Offerings
The brand's product line is an eclectic mix of men's and women's apparel, accessories, and special collections inspired by local festivals and events. Their festive prints and limited edition releases often feature vibrant colors and playful graphics, appealing to fashion-forward individuals.
9. The "Affordable Luxury" Concept
One of MyDesignation's key philosophies is "affordable luxury," which seeks to democratize fashion by making high-quality, stylish clothing accessible to a broader audience. This approach has resonated particularly well with young, style-conscious consumers who seek unique, statement-making pieces without breaking the bank.
10. Cultural Impact
By spotlighting Kerala's cultural aesthetics on a national and global stage, MyDesignation not only boosts the local fashion scene but also fosters cultural pride. Its expressive designs serve as wearable art pieces that tell the story of both tradition and innovation.
Conclusion
MyDesignation has carved a niche within the fashion industry by offering innovative designs that celebrate its cultural roots while providing contemporary appeal. As the brand continues to grow, it remains committed to its values of sustainability, cultural expression, and customer-centric development. MyDesignation's journey serves as an inspiring example of how fashion can be both a medium for personal expression and a catalyst for cultural celebration. With exciting future prospects, the brand is a testament to the potential of regional creativity meeting global trends.