Navaneetha Krishnan J (ShopUp)

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Overview

Navaneetha Krishnan J is a prominent technology entrepreneur and co-founder of ShopUp, a leading B2B commerce platform based in Bangladesh. He is widely recognized for his role as the Chief Technology Officer (CTO) at ShopUp, where he has been instrumental in driving the company's technology vision and growth. Navaneetha Krishnan J has a strong background in software development and architecture, with previous experience working at firms such as Voonik and Freshworks Inc. His expertise in building scalable technology solutions has been a cornerstone in ShopUp's successful expansion into new markets and product offerings.

Recent Developments

In recent years, Navaneetha Krishnan J and ShopUp have been in the spotlight for several major developments.

  • Merger with Sary to Form SILQ Group: In April 2025, ShopUp merged with Riyadh-based B2B platform Sary to form SILQ Group, backed by a $110 million funding round led by Sanabil Investments and Peter Thiel's Valar Ventures. This merger aims to create a significant trade corridor of $682 billion between the Gulf and Emerging Asia regions.
  • Expansion into Saudi Arabia's Startup Ecosystem: The merger with Sary marks ShopUp's entry into Saudi Arabia's startup ecosystem, enhancing its capability to serve over 600,000 retailers and facilitate $5 billion in transactions.
  • Plans to Go Public: ShopUp has announced aspirations to become the first Bangladeshi startup to list on the Nasdaq stock exchange, highlighting the company's ambition to attract more foreign investment and expand globally.
  • Growth in Bangladesh: As of 2025, ShopUp has established over 700 distribution hubs across Bangladesh, supporting both local and international expansion strategies.

Personal Information

AttributeInformation
Full NameNavaneetha Krishnan J
Born[Not specified in available data]
NationalityIndian
OccupationCo-Founder & Chief Technology Officer at ShopUp
Known ForCo-founding ShopUp and leading its tech strategy
EducationBE in Computer Science from Mepco Schlenk Engineering College
ResidenceBengaluru, India

Early Life and Education

Information about Navaneetha Krishnan J’s early life is limited. However, it's known that he pursued an engineering degree in Computer Science from Mepco Schlenk Engineering College. His formative years in engineering laid a strong foundation for his career in technology and entrepreneurship. Navaneetha Krishnan J's passion for technology and innovation was evident early, guiding his journey through various prominent tech firms before venturing into entrepreneurship with the co-founding of ShopUp.

Career and Notable Achievements

Navaneetha Krishnan J's career trajectory has been marked by significant contributions to the tech industry.

  • Voonik: Prior to ShopUp, he served as CTO at Voonik, a Bangalore-based fashion app, where he honed his skills in scaling tech platforms.
  • Freshworks Inc and Aryaka Networks: Earlier roles included being a Principal Developer at Freshworks Inc and Technical Architect at Aryaka Networks, where he developed a deep understanding of software solutions.
  • ShopUp: Since co-founding ShopUp in 2017, he has been pivotal in transforming it into Bangladesh’s largest B2B commerce platform, focusing on integrating logistics, finance, and commerce solutions for SMEs.

Current Work and Impact

Currently, Navaneetha Krishnan J is steering ShopUp towards international recognition, with a focus on leveraging technology to solve challenges faced by small to medium enterprises (SMEs). Under his leadership, ShopUp has launched innovative products like Mokam, Redx, and Briddhi, which streamline logistics and financial operations for businesses. His work impacts millions by empowering SMEs with digital tools critical for their growth, significantly boosting the regional economy's digital transformation.

Navaneetha Krishnan God

While there is no directly relevant information linking Navaneetha Krishnan J to the term "Navaneetha Krishnan god," it is worth noting that Navaneetha Krishnan is often associated with the Hindu deity Krishna, in his playful form as a child (Navaneetha meaning "butter," symbolizing Krishna’s fondness for butter as a child). Such cultural references may occasionally intertwine with individuals sharing the name.

ShopUp Products List

ShopUp offers a suite of products that facilitate commerce, logistics, and financial services through digital innovation.

  • Mokam: A B2B commerce platform connecting manufacturers to retail shops with a focus on food and essentials distribution.
  • Redx: A logistics network providing extensive last-mile delivery solutions across Bangladesh, ensuring efficient goods movement.
  • Briddhi: A financial services arm offering credit and financing solutions to underserved communities and small businesses to promote financial inclusion and growth.

Conclusion

Navaneetha Krishnan J stands out as a visionary leader in the tech and entrepreneurial landscape, exemplified by his integral role in the success and expansion of ShopUp. His contributions have not only driven significant market growth within Bangladesh but have also set the stage for future opportunities in the Gulf region. As ShopUp aims to list on Nasdaq, Navaneetha Krishnan J's technical acumen and leadership will continue to shape the company's trajectory, potentially serving as a model for other startups aspiring to achieve global recognition.

References

  1. Arab News Article on ShopUp-Sary Merger
  2. The Daily Star Report on ShopUp Developments
  3. Dhaka Tribune Coverage of ShopUp's Plans
  4. ShopUp Official Website
  5. LinkedIn Profile on Navaneetha Krishnan J