Neha K Motwani (Luma Fertility): 10 Key Things You Must Know

Overview

Neha K Motwani is an Indian entrepreneur renowned for her leadership in the healthcare and fitness technology sectors. She is the founder and driving force behind Luma Fertility, a cutting-edge fertility-tech startup based in Mumbai dedicated to revolutionizing reproductive healthcare in India. Her journey into fertility entrepreneurship is deeply personal, inspired by her own experiences navigating the challenges of fertility treatments. Already a successful founder who built Fitternity, India’s largest fitness discovery platform, Neha brings a combination of personal resilience and business acumen to redefine fertility care. This article delves into the multifaceted story of Neha, her ventures, and the impact she is making in the evolving fertility landscape.

1. Early Entrepreneurial Success with Fitternity

Before launching Luma Fertility, Neha K Motwani founded Fitternity, a fitness marketplace that grew to become India’s largest platform for discovering gyms, trainers, and fitness classes. Under her leadership, Fitternity expanded significantly and was acquired by CureFit in 2021, marking a successful exit. This earlier venture showcased Neha’s ability to create scalable, tech-driven solutions that meet evolving consumer demands, setting the foundation for her later work in healthcare technology.

2. The Birth of Luma Fertility: A Personal Mission

Luma Fertility was born out of Neha Motwani's personal fertility journey—a period filled with uncertainty, emotional challenges, and a search for clarity in a fragmented healthcare system. Motivated by her own experiences and conversations with other women facing similar struggles, she envisioned a fertility care model that prioritized empathy, transparency, and patient empowerment. This deeply personal foundation shapes Luma’s patient-first approach, distinguishing it from conventional fertility clinics.

3. Luma Fertility’s Unique Tech-Enabled Model

Luma Fertility operates a 6,000 square foot flagship clinic in Bandra West, Mumbai, designed to offer comprehensive fertility services under one roof. It integrates technology to enhance patient experience, notably through an AI-enabled tool called LumaAI, which provides 24/7 cycle guidance, medication support, and answers to fertility-related queries in an accessible manner. Additionally, the startup offers an IVF companion app allowing patients to track treatment progress, view reports in real-time, and communicate effectively with their care team.

4. Comprehensive Fertility Services and Holistic Care

The clinic provides standard fertility services, including in vitro fertilization (IVF), egg and embryo freezing, fertility assessments, and pre-conception consultations. Beyond the medical treatments, Luma incorporates holistic health services such as nutrition counseling, acupuncture, IV therapy, and emotional wellness coaching. This comprehensive model addresses both the physical and emotional aspects of fertility, which is often lacking in traditional clinics.

5. Transparent Care with a See-Through Embryology Lab

One of Luma Fertility’s signature features is its see-through embryology lab led by Chirag Shah, a top embryologist in India who has overseen over 10,000 IVF cycles. This transparent setup demystifies the laboratory processes for patients, enhancing trust and engagement. The clinic emphasizes clinical excellence combined with openness, a rare combination in India’s fertility sector.

6. Fundraising and Growth Backed by Industry Leaders

In 2025, Luma Fertility raised $4 million in seed funding in a round led by Peak XV Partners Surge, with notable participation from Ameera Shah of Metropolis Healthcare and Vijay Taparia of B2V Ventures. This investment validates the startup's vision and enables expansion plans to open new clinics beyond Mumbai in cities like Bengaluru, Hyderabad, Pune, and Delhi. The capital also supports technology enhancements and team growth.

7. Neha Motwani as an Entrepreneur and Industry Leader

Neha’s leadership style blends personal empathy with data-driven business strategy. Beyond brand building, she actively contributes to strategic planning, partnerships, and team development at Luma. Her transition from fitness technology to women’s health underscores her versatility and commitment to impacting underserved healthcare areas, making her a prominent entrepreneur in India’s growing health-tech ecosystem.

8. Addressing India’s Fertility Market Dynamics

India’s fertility services market was valued at around $1.5 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of over 12%, reaching $4.4 billion by 2033. This growth is driven by demographic shifts such as declining fertility rates and rising infertility cases, along with heightened awareness and acceptance of fertility treatments. Luma Fertility is positioned at the forefront of this expanding market, capitalizing on increasing demand for transparent, patient-centric fertility care.

9. Neha Motwani Net Worth and Entrepreneurial Impact

While precise details about Neha Motwani’s net worth remain private, her previous successful exit with Fitternity and her current venture’s rapid growth position her as an influential figure in India’s start-up community. Her ventures emphasize innovation combined with social impact, reflecting a broader trend of mission-driven entrepreneurship in healthcare and wellness sectors.

10. Collaborations and the Role of Financial Institutions (William Blair Connection)

Luma Fertility has benefitted from robust strategic partnerships and funding networks, including support from reputed financial entities. Connections to global financial institutions like William Blair, known for advisory and investment expertise, show how healthcare startups like Luma leverage global capital and advisory networks to scale and innovate. These collaborations are crucial to sustaining growth and achieving long-term impact in complex healthcare domains.

Conclusion

Neha K Motwani’s journey from a personal fertility challenge to pioneering a tech-enabled, empathetic fertility care provider illustrates the transformative power of entrepreneurship rooted in lived experience. By combining technology, transparency, and holistic care, Luma Fertility is redefining fertility treatment in India at a time of significant demographic change and market growth. Neha’s story raises compelling questions about the future of fertility care: How can continued innovation and patient-first approaches further dismantle systemic barriers? And what new possibilities can arise when entrepreneurs lead with empathy alongside expertise?