Neha Motwani (Luma Fertility)

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Overview

Neha Motwani is an accomplished entrepreneur known for her work in the fitness and healthcare sectors. She is the founder of Luma Fertility, a fertility-tech startup focused on providing holistic, tech-enabled fertility care. Prior to Luma Fertility, Neha founded Fitternity, India's largest fitness discovery and booking platform, which was acquired by CureFit in 2021. Her journey from fitness to healthcare was driven by personal experiences with fertility, leading her to create patient-centric solutions in both industries.

Recent Developments

  • July 2025: Luma Fertility successfully raised $4 million in seed funding led by Peak XV's Surge, along with participation from notable investors such as Ameera Shah of Metropolis Healthcare and Vijay Taparia of B2V Ventures. The funds are earmarked for expanding Luma's footprint in Mumbai and branching out to other cities in India. The startup plans to revolutionize fertility care by integrating clinical excellence with patient-friendly service and technology.

    • This investment will power Luma's expansion across Mumbai and support its entry into new Indian cities over the next two years.
    • Neha K Motwani emphasized that the funding would help build more patient-first fertility clinics designed around transparency and empathy.
  • April 2025: Luma launched a flagship tech-enabled clinic in Bandra, Mumbai, which offers a range of fertility services such as IVF, egg and embryo freezing, and pre-conception care. The clinic adopts a patient-centric approach, providing holistic wellness services and an integrated digital platform featuring a proprietary app and the AI-supported LumaAI.

    • The service suite includes 24/7 cycle guidance and medication support, leveraging technology to de-stress the fertility journey.
  • March 2025: Luma Fertility became India's first IVF clinic to show transparency in its embryology lab, aiming to build trust and deliver a more integrated care experience.

Personal Information

AttributeInformation
Full NameNeha K Motwani
Born[Information not available]
NationalityIndian
OccupationEntrepreneur
Known ForFounder of Fitternity and Luma Fertility
Net Worth[Information not available]
Education[Information not available]

Early Life and Education

Details about Neha Motwani’s early life and education are limited. However, it is known that her career as an entrepreneur has been significantly shaped by personal experiences, particularly her journey through fertility treatments which inspired Luma Fertility. Her entrepreneurial spirit and personal experiences have driven her to innovate in the health and wellness sectors.

Career and Notable Achievements

Neha Motwani's career is marked by successful ventures in the fitness and healthcare industries:

  • 2013: Founded Fitternity, a comprehensive platform allowing users to discover and book fitness services in India. The pioneering platform rapidly grew into India's largest fitness service aggregator.

    • Fitternity launched pay-as-you-go and subscription-based models, catering to a wide audience and onboarding numerous gyms.
  • 2021: Fitternity was acquired by CureFit, marking a significant milestone in Neha’s career. This acquisition allowed her to shift focus toward healthcare, specifically fertility, a field deeply personal to her.

  • 2023: Founded Luma Fertility, with the aim to redefine reproductive care by offering comprehensive, patient-centered, and tech-integrated fertility services in India. Neha’s leadership at Luma leverages her personal fertility journey to address gaps in the traditional healthcare system.

Current Work and Impact

Currently, Neha is leading Luma Fertility with a focus on expanding its services and footprint across India. Luma is distinguished by its full-spectrum fertility services integrated with technological aid and compassionate care. The startup’s flagship clinic in Mumbai has set new benchmarks for IVF services with its transparent processes, dedicated care teams, and holistic patient support, aiming to create a less clinical and more empowering environment for patients.

Conclusion

Neha Motwani’s transition from transforming the fitness industry to pioneering new approaches in fertility care highlights her ability to leverage personal experiences for broader societal impacts. Through Luma Fertility, Neha is not only addressing a market need but also reshaping how fertility treatments are perceived and delivered in India. Her work continues to reflect a blend of empathy, technological integration, and a patient-first philosophy, potentially setting new standards in healthcare innovation while providing significant social value.

References

  1. Luma Fertility About Us
  2. Entrepreneur India Article
  3. LinkedIn Post by Neha Motwani
  4. Zee Biz News on Luma Fertility
  5. Business Standard Article