Neha Singh (Luma Fertility): 10 Key Things You Must Know

Overview

Neha K. Motwani is a prominent Indian entrepreneur and the visionary founder behind Luma Fertility, a groundbreaking startup that is redefining fertility care in India. Born from her own deeply personal fertility journey, Motwani channeled her experience into creating a tech-enabled, patient-first fertility clinic that combines clinical excellence, empathetic care, and smart technology. Luma Fertility is noteworthy not only for its innovative approach to reproductive healthcare but also for its rapid growth and substantial seed funding, indicating a broader shift in how fertility services are delivered in India. This article explores key aspects of Neha Singh's professional journey, Luma Fertility’s offerings, innovations, and its impact on fertility care.

1. The Founder Behind Luma Fertility

Neha K. Motwani, also known as Neha Singh, founded Luma Fertility in 2024, bringing to it the unique combination of her entrepreneurial experience and personal encounters with fertility challenges. Previously, she built and scaled Fitternity, India's largest fitness discovery platform, which was acquired by CureFit. Her journey through multiple IVF cycles fueled her vision to transform the fragmented and clinical nature of fertility care in India, emphasizing patient comfort, clarity, and empathy.

2. The Birth of Luma Fertility

Luma Fertility was born out of Neha’s firsthand experience navigating the fertility landscape, which she described as emotionally overwhelming, complex, and lacking in patient-centricity. She envisioned a full-stack fertility clinic designed to make the journey seamless and supportive, integrating cutting-edge medical procedures with compassionate care. The clinic officially launched in Mumbai and combines clinical fertility treatments with holistic services.

3. Comprehensive Fertility Services

Luma Fertility offers a comprehensive array of fertility services including IVF, egg and embryo freezing, fertility assessments, and preconception consultations. Beyond traditional treatments, the clinic provides at-home semen analysis, nutrition guidance, acupuncture, IV drips, and one-on-one emotional support, addressing the physical and emotional needs of patients throughout their fertility journey.

4. A Flagship Clinic in Mumbai

The startup's flagship clinic is located in Bandra West, Mumbai, occupying over 6,000 square feet. It is equipped with a state-of-the-art in-house laboratory that performs all fertility procedures under one roof. This level of integration ensures quality control, convenience, and faster results for patients, setting new standards in fertility healthcare infrastructure in India.

5. Leveraging Technology: The Luma App and LumaAI

Luma is the first IVF clinic in India to launch an integrated companion app, allowing patients to track their treatment progress, manage appointments, and access reports digitally. The app features LumaAI, an AI-powered assistant providing 24/7 jargon-free support on cycle timelines, medication guidance, and fertility education. This technological innovation enhances patient engagement and reduces anxiety by delivering timely, personalized information.

6. Patient-First Philosophy

At the heart of Luma Fertility is a commitment to a patient-first approach. Neha Motwani’s own fertility challenges highlighted how fertility care systems often prioritize procedures over people. Luma addresses this gap by offering zero wait times, flexible scheduling, dedicated Care Navigators, and empathetic staff who provide continuous support, ensuring patients feel seen, informed, and empowered.

7. Industry Impact and Funding Milestone

In mid-2025, Luma Fertility raised $4 million in seed funding led by Peak XV’s Surge, along with investments from prominent figures like Ameera Shah of Metropolis Healthcare and Vijay Taparia of B2V Ventures. This funding round underpins Luma’s plans to deepen its presence across Mumbai and expand to other major Indian cities over the next two years, signaling strong confidence in the startup’s vision and business model.

8. Redefining Fertility Care in India

Luma Fertility is addressing a critical need in India, where fertility care has traditionally been fragmented, inaccessible, and emotionally challenging for patients. By integrating advanced reproductive technologies with holistic wellness and digital tools, Luma is leading a shift toward more coordinated, high-quality, and compassionate fertility services catering to urban millennials and Gen Z consumers delaying parenthood.

9. Challenges in the Indian Fertility Landscape

Despite its progress, Luma Fertility operates within a context of many challenges: social taboos around infertility, uneven awareness about fertility preservation, and a healthcare system that often requires patients to hop between multiple specialists and labs. Neha Motwani’s venture seeks not only to overcome these structural hurdles but also to destigmatize fertility conversations through education and supportive care.

10. Future Prospects and Vision

Neha K. Motwani envisions Luma Fertility as more than a clinic — a movement that empowers individuals and couples to take control of their reproductive health with confidence and clarity. With plans for expansion, enhanced digital offerings, and continued investment in holistic care, Luma aims to be India’s leading destination for fertility services, pioneering innovations that marry medical advances with empathy.

Conclusion

Neha K. Motwani’s journey from a personal fertility struggle to founding Luma Fertility epitomizes the power of transforming adversity into innovation. Through Luma, she is reshaping fertility care in India by building a supportive, tech-enabled ecosystem that addresses both medical and emotional dimensions of fertility. As infertility rates and the demand for assisted reproductive technologies rise, Luma Fertility's patient-first model offers a promising blueprint for accessible, compassionate, and effective fertility care. The question remains: how will Luma’s pioneering approach influence the future of reproductive healthcare not just in India, but globally?