Neulife

Overview

Neulife is a performance nutrition brand headquartered in Mumbai, India, known for its focus on R&D and scientifically backed nutrition solutions. Founded in 1999 by Samit Gupta, a renowned figure in India’s sports nutrition scene, the company has concentrated on developing advanced protein products and health supplements. Neulife has recently raised $1 million in seed funding to further expand its product lines and global presence, as it positions itself as a leader in the premium protein market.

Recent Developments

October 27, 2025: Neulife announced securing $1 million in seed funding in a round co-led by Subhkam Ventures and Singularity Ventures, marking its first foray into external funding. Participating investors include Sunicon Ventures and Cosma Ventures, among others. The funds are allocated towards product innovation, R&D, and market expansion.
2024-2025: Throughout 2024 and 2025, Neulife launched significant products including Pro Standard Whey and Super Isolate, designed to optimize protein absorption by over 30% compared to conventional proteins. This aligns with their goal to capture 15% of India’s premium protein market by 2028.
2023: Neulife entered the direct-to-consumer (D2C) market segment, further broadening its reach to health-conscious consumers seeking evidence-based nutrition products. This strategic shift came after years of operating primarily in the B2B domain.

Attribute	Information
Founding Date	1999
Headquarters	Mumbai, Maharashtra, India
Founders	Samit Gupta
Revenue	Estimated between $5-25 Million
Profits	Not publicly available
Key Investors	Subhkam Ventures, Singularity Ventures, Sunicon Ventures, Cosma Ventures
Industry	Nutrition, Wellness
Number of Employees	25-100

Early History

Neulife began its journey in 1999, with Samit Gupta spearheading the introduction of whey protein to the Indian market. From the onset, Neulife carved a niche for itself as a pioneer in scientifically backed sports nutrition, building a reputation on authenticity and quality. Initially, the company operated in a retail-store model, quickly expanding to provide a comprehensive range of health supplements. Despite facing challenges like failed ventures, including an e-commerce marketplace, Neulife has remained resilient, pivoting successfully to an R&D-driven business model that proactively addresses consumer needs through innovation and quality.

Company Profile and Achievements

Neulife operates as a full-stack performance nutrition company that delivers science-backed nutritional solutions aimed at improving muscular, metabolic, and cognitive health. Its unique approach centers on patented technologies like Ketofuel MCT, which enhance protein efficiency and absorption.

2014: Launched as an R&D-focused company under Samit Gupta's leadership, addressing specific nutritional needs of athletes with a science-first approach.
2022: Launched their D2C business, expanding consumer access and visibility.
2023: Introduction of Pro Standard Whey and Super Isolate, pivotal to enhancing their market presence.
2024-2025: Continued product innovations solidified through patented technologies and expanded product lines, underlining Neulife’s commitment to excellence.

Current Operations and Market Position

Currently, Neulife is focused on diversifying and strengthening its product portfolio, having recently received substantial seed funding for this purpose. The company targets a significant portion of India's premium protein market, emphasizing product quality and scientific validation. Key strategies include utilizing advances in nutrient absorption technology, expanding global presence, and enhancing clinical research capabilities. Neulife’s competitive advantage lies in its deep commitment to R&D, strategic market positioning, and comprehensive consumer engagement through both digital and traditional channels.

Conclusion

Neulife stands as a formidable entity in the field of performance nutrition, championing innovation and scientific validation as core elements of its business ethos. With ongoing efforts to expand its market reach and product offerings, the company is poised to address critical needs in nutrition and wellness on both domestic and international stages. The recent influx of investment attests to Neulife’s robust growth potential and visionary trajectory, likely setting new benchmarks in the health supplement industry.