New On-Chain Protocol 'Trends' Secures Support from Solana Founder and Key Web3 Figures

Mable Jiang, a prominent figure in the Web3 space and former Chief Growth Officer at Find Satoshi Lab (FSL), has announced the establishment of "Trends," an innovative on-chain social protocol. The launch of her new venture quickly garnered attention, with Solana co-founder Anatoly Yakovenko publicly congratulating her on the initiative. Yakovenko, known by his Twitter handle @toly, stated in a tweet, "> Solana founders are trending. Congrats @Mable_Jiang on taking the leap!"

Trends aims to revolutionize social interaction by creating a value-anchored protocol that integrates information and finance on the blockchain. The protocol is designed to initially serve as an on-chain curation layer for X (formerly Twitter), with future plans to expand to other open content platforms. Its core idea is to combine social behavior with the flow of value, allowing content to possess its own value curve and enabling accounts that consistently produce high-quality content to accumulate verifiable on-chain reputation.

Mable Jiang brings a wealth of experience to her new endeavor. Prior to her role at FSL, the studio behind popular Web3 applications like STEPN, she served as a Partner at Multicoin Capital, a globally recognized thesis-driven crypto investment firm. Her background also includes positions at Nirvana Capital, Didi, and Citigroup, underscoring her deep understanding of both traditional finance and the evolving blockchain landscape. She will continue to advise FSL.

The new protocol has already secured early support from a distinguished group of founders and investors within the industry. Beyond Anatoly Yakovenko, key backers include the Jupiter team, LayerZero founder Bryan Pellegrino, and Multicoin partner Tushar Jain. This broad backing from influential figures signals strong confidence in Trends' vision and its potential to significantly impact the burgeoning Web3 social media sector.

The emergence of Trends reflects a growing industry focus on leveraging blockchain technology to redefine social interactions and content monetization. By enabling economic weight for daily actions and creating new forms of on-chain capital, the protocol seeks to foster a more equitable and transparent digital social environment. This initiative aligns with the broader Web3 movement towards decentralized platforms where users have greater ownership and control over their data and digital assets.