Nick Valla (ShiftUp)
Overview
Nick Valla is a prominent tech entrepreneur known for co-founding ShiftUp, an AI-powered sales intelligence platform. Residing in Scottsdale, Arizona, Valla is recognized for revolutionizing how B2B sales teams operate. His leadership at ShiftUp, alongside co-founders Ryan Adamson and Ken Valla, focuses on enhancing seller productivity through advanced AI systems. Valla has a background in sales methodology, having co-founded The Valla Group, which has significantly influenced sales strategies across industries.
Recent Developments
- August 2025: ShiftUp secured $3 million in seed funding to enhance their AI-driven sales intelligence platform. The funding, led by investment veteran Phil Reed and other notable investors, aims to accelerate product growth and customer success initiatives. (source)
- July 2025: ShiftUp expanded its leadership by hiring three key former Salesforce executives, Ben Myles, Jonathan Rico, and Mark Holton, to strengthen its technical team. These appointments are strategic moves designed to advance AI-powered go-to-market automation. (source)
- December 2024: ShiftUp integrated with Salesforce AppExchange, offering AI automation to redefine sales team workflows. It aims to support enterprises in unlocking hidden pipeline opportunities and transforming revenue predictability. (source)
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Nick Valla |
| Born | (Date and Place) |
| Nationality | American |
| Occupation | Entrepreneur, CEO of ShiftUp |
| Known For | AI-powered sales intelligence |
| Net Worth | Not publicly disclosed |
| Education | Lewis University |
Early Life and Education
Nick Valla grew up with an innate curiosity for technology and innovation. He pursued higher education at Lewis University, where he developed a keen interest in business strategies and technological advancements. Valla’s educational background provided him with the tools necessary to understand market dynamics and the strategic processes that drive sales excellence.
Career and Notable Achievements
Nick Valla’s career began with founding The Valla Group, a sales consultancy that offered training and business improvement strategies. His approach was fundamental in reshaping sales methodologies for numerous Fortune 100 and 1000 companies.
- 2017: Co-founded The Valla Group, focusing on offering sales excellence strategies (source).
- 2020: Shifted focus towards integrating AI in sales workflows, laying the groundwork for ShiftUp.
- 2022: Alongside Ken Valla, conceptualized innovative sales methods during the early emergence of AI tools like ChatGPT, which laid the foundation for ShiftUp (source).
Current Work and Impact
As of 2025, Nick Valla is actively leading ShiftUp as CEO, focusing on transforming B2B sales with AI. The platform automates sales tasks, offering actionable insights and strategies to help organizations achieve rapid growth and improved sales performance. ShiftUp’s integration with Salesforce illustrates Valla’s commitment to seamless adoption of AI for enhancing sales capabilities (source).
Conclusion
Nick Valla’s contributions to the tech and sales industries underscore the transformative power of AI in business operations. As a visionary, Valla continues to drive innovation through ShiftUp, impacting how sales strategies are developed and executed. His work demonstrates the potential for AI not only to optimize sales processes but also to set new standards in enhancing organizational growth and customer engagement.