Nicol Kuznetsova (Oncount)

Overview

Nicol Kuznetsova is a notable entrepreneur renowned for her involvement with Oncount, a Dubai-based startup specializing in AI-driven accounting solutions. Serving as one of the co-founders alongside Sergey Panov, Nicol has played a pivotal role in transforming how small and medium-sized businesses (SMBs) across the UAE manage their financial operations. Oncount recently gained attention for securing $1.5 million in seed funding aimed at advancing their cutting-edge accounting platform designed to alleviate the growing fiscal pressures faced by SMBs in the region.

Recent Developments

September 2025: Oncount secured $1.5 million in seed funding, which was led by Sergey Panov. This funding round is dedicated to the development and launch of Oncount's AI-powered accounting platform. The platform is aimed at helping SMEs in the UAE and the broader MENA region in addressing compliance costs and simplifying financial management processes. Unique features of the platform include AI-powered document processing, automated transaction reconciliations, and personalized client management tasks. The strategic focus is on markets within MENA and Central Asia facing heightened regulatory demands.
2025 Expansion Plans: With plans to expand beyond the UAE, Nicol Kuznetsova, along with the founding team, sees potential markets in Saudi Arabia, Egypt, Kazakhstan, and Uzbekistan. This aligns with their strategy to cater to markets with significant SMB segments and increasing complexity in financial regulations.
2024 Industry Dynamics: The UAE's finance and accounting business process outsourcing market, valued at $663.6 million in 2024, is projected to grow, with Oncount positioning itself as a crucial player, offering AI-driven solutions to optimize accounting workflows amid new corporate taxation policies and rising compliance costs.

Personal Information

Attribute	Information
Full Name	Nicol Kuznetsova
Nationality	TBD
Occupation	Entrepreneur, CCO of Oncount
Known For	Co-founding Oncount, Entrepreneurship in AI Accounting
Education	TBD

Early Life and Education

Details about Nicol Kuznetsova's early life and education are not widely publicized. Born into an era marked by rapid technological evolution, it is plausible that she was influenced by the burgeoning fields of technology and business during her formative years. Her educational background likely includes studies in fields such as finance, technology, or business management, which would support her entrepreneurial pursuits. Nicol's acute understanding of both the technical and business landscapes has underpinned her successful navigation in the world of tech startups and financial services.

Career and Notable Achievements

Nicol Kuznetsova has established herself as a serial B2B entrepreneur with significant contributions in the realm of financial technology services:

Oncount Co-founder: Nicol was instrumental in the foundation of Oncount, leveraging her expertise to address pressing financial management needs for SMBs in the UAE by introducing an AI-powered accounting platform.
B2B Entrepreneurship: Prior to Oncount, Nicol engaged in various entrepreneurial ventures, contributing to innovations in SaaS and IT services.
Industry Recognition: Under her leadership, Oncount has emerged as a pioneering entity focused on integrating AI into financial solutions, garnering attention and investment from notable technology entrepreneurs.

Current Work and Impact

As of 2025, Nicol Kuznetsova continues her dynamic role at Oncount, focusing on the platform's expansion and innovation. Oncount’s platform aims to streamline accounting processes with its automation capabilities, reducing operational costs and increasing accuracy in financial reporting. Nicol's work significantly impacts the SMB landscape by providing tools that not only enhance operational efficiency but also ensure compliance with evolving tax and financial regulations.

Conclusion

Nicol Kuznetsova's impact as a co-founder of Oncount underscores her prowess in utilizing AI to revolutionize accounting processes in the MENA region. Through strategic leadership and innovative solutions, she addresses contemporary financial challenges, facilitating SMB growth and compliance. As Nicol and Oncount continue to expand and innovate, they stand poised to redefine financial management standards in emerging markets, leaving a lasting legacy in the industry.