New York, NY – Artist Tom Sachs' NikeCraft initiative has launched the fourth installment of its I.S.R.U. (Interstellar Space Readiness Unit) Summer Camp, introducing the "Wall Drawing" challenge. This program, conducted by Tom Sachs Studio LLC in collaboration with NIKE, Inc., aims to engage participants in a series of physical and mental challenges to qualify for the opportunity to purchase the highly anticipated Mars Yard 3.0 sneaker. The latest challenge emphasizes the body as a crucial tool, encouraging participants to "Use it, sharpen it, train it," as stated by Tom Sachs in a recent social media post.
The I.S.R.U. Summer Camp operates through a dedicated app, where users sign up to accumulate points by completing weekly challenges. These challenges are designed to foster self-discipline and encourage new, constructive rituals, aligning with Sachs' philosophy to "Break your habit. Find your ritual." The program serves as a unique pathway for enthusiasts to earn eligibility for the Mars Yard 3.0, which is slated for a September 5th, 2025 release via the I.S.R.U. app.
The Mars Yard 3.0 represents the latest iteration in Sachs' acclaimed sneaker series, following the original 2012 release and the 2.0 version in 2017. This updated model features performance enhancements, including React foam, a carbon fiber shank, and a durable natural rubber outsole. The collaboration between Tom Sachs and Nike has recently resumed after a pause in 2023, with Nike citing Sachs' recommitment to fostering a respectful and inclusive workplace.
Participants in the I.S.R.U. Summer Camp are encouraged to download the NikeCraft ISRU Summer Camp App to join the challenges. While the program has faced some user feedback regarding app functionality and point tallying, it continues to draw significant interest due to its unique approach to product access and its emphasis on personal development. The initiative underscores NikeCraft's tradition of consumer engagement, linking physical activity and mental fortitude with access to exclusive products.