NEW YORK – NIQ Global Intelligence plc, a leading consumer intelligence company, commenced trading on the New York Stock Exchange (NYSE) today under the ticker symbol "NIQ," with its shares opening at $20.25. The company's initial public offering (IPO) of 50,000,000 ordinary shares was priced at $21.00 per share, raising over $1 billion.
The NYSE announced the debut via its official Twitter account, stating, "> NIQ shows clients what's happening, why it's happening, & what they should do next, @NielsenIQ opens at $20.25 $NIQ." This highlights NIQ's core mission of providing comprehensive insights into consumer buying behavior.
NIQ, formerly known as NielsenIQ, was spun out from Nielsen in 2021 and is backed by private equity firms Advent International and KKR. The company specializes in delivering a "Full View" of consumer insights, leveraging extensive data, advanced analytics, and predictive capabilities across various industries, including Consumer Packaged Goods, Technology, and Durables.
In 2023, NIQ significantly expanded its global reach and capabilities by combining with GfK, bringing together two industry leaders in consumer intelligence. This strategic move aims to offer unparalleled omnichannel coverage and data platforms, enhancing its ability to serve clients in over 100 countries.
The IPO marks a significant milestone for NIQ, enabling further investment in technology, product innovation, and global expansion. The company's focus on understanding consumer behavior, from what they buy to why they buy it, positions it to capitalize on the growing demand for data-driven strategies in the global marketplace.