Nua is an India-based femtech brand focused on women's wellness, particularly menstrual health. Founded in 2017 by Ravi Ramachandran, Nua offers a range of products including sanitary pads, menstrual cups, cramp comfort patches, and skincare products. The company is headquartered in Mumbai, Maharashtra. Nua has raised approximately $21.5 million in total funding, with significant investments from Lightbox Ventures, Kae Capital, and actress Deepika Padukone.
Attribute | Information |
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Founding Date | 2017 |
Headquarters | Mumbai, Maharashtra, India |
Founders | Ravi Ramachandran |
Revenue | ₹150 crore net revenue ARR targeted next quarter |
Key Investors | Lightbox Ventures, Kae Capital, Deepika Padukone |
Industry | Femtech, Women’s Wellness |
Number of Employees | 150-200 (as per LinkedIn estimates) |
Nua's inception in 2017 originated from a desire to provide high-quality and safe menstrual products that cater to the specific needs of women. The founders believed that the existing market offerings were inadequate and sought to disrupt the sanitary pad segment with thoughtful innovation. The company began its journey by involving its community through detailed surveys and feedback loops, which guided the development of its initial product line. Nua quickly gained traction by focusing on comfort, safety, and customization options, helping it establish a loyal customer base.
Nua is positioned as a pioneering brand in India's femtech and healthcare industry, offering significant advancements in menstrual and intimate hygiene products. With a consistent narrow focus on improving women's wellness, the company has achieved substantial market share in the sanitary and wellness product sectors. Competitive advantages for Nua include customer-centric product innovation and successful brand collaborations. The company is strategically investing in content creation and strengthening its presence in both digital and offline retail spaces to bolster its market stance further.
Nua has firmly established itself as a key player in India’s femtech industry, with innovative products that have reshaped the conversation around women's health and wellness. The company's commitment to product quality and community engagement has cultivated strong customer loyalty. As Nua continues to expand its product line and retail presence, its influence in the women's wellness space is expected to grow further, aiming for greater penetration in the domestic market and potentially exploring international opportunities. With the industry's projected growth, Nua is well-positioned to capitalize on impending market expansions and establish itself as a leading global femtech brand.