NUA
Overview
Nua is an India-based femtech brand focused on women's wellness, particularly menstrual health. Founded in 2017 by Ravi Ramachandran, Nua offers a range of products including sanitary pads, menstrual cups, cramp comfort patches, and skincare products. The company is headquartered in Mumbai, Maharashtra. Nua has raised approximately $21.5 million in total funding, with significant investments from Lightbox Ventures, Kae Capital, and actress Deepika Padukone.
Recent Developments
- February 2025: Nua announced the closing of a pre-Series C funding round, raising ₹35 crore led by Mirabilis Investment Trust. This round also included participation from other investors such as Samir Singh, EVP Asia at Colgate Palmolive, and Shuchi Kothari of DSP Family Office.
- 2024: Nua expanded its product line with the release of new offerings such as disposable period panties, extra-long night pads, and postpartum products. The brand focused on broadening its distribution network by incorporating marketplaces, quick commerce, and offline retail channels.
- Revenue Growth: Within the last 12 months, Nua achieved a 2.5x growth in revenue, reaching a milestone of ₹100 crore in net revenue at annual run rate (ARR) in Q3 of the fiscal year. The company is on track to hit ₹150 crore ARR in the next quarter.
- Profitability: Nua turned profitable in Q2 of FY 2024-25.
- Product Availability: Nua's products are accessible through their website and several e-commerce platforms, including Amazon, Flipkart, and Zepto.
- Future Plans: Funds raised in the latest round will be used to further retail expansion and the introduction of new products. The company plans to continue investing in content and emerging distribution channels.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2017 |
| Headquarters | Mumbai, Maharashtra, India |
| Founders | Ravi Ramachandran |
| Revenue | ₹150 crore net revenue ARR targeted next quarter |
| Key Investors | Lightbox Ventures, Kae Capital, Deepika Padukone |
| Industry | Femtech, Women’s Wellness |
| Number of Employees | 150-200 (as per LinkedIn estimates) |
Early History
Nua's inception in 2017 originated from a desire to provide high-quality and safe menstrual products that cater to the specific needs of women. The founders believed that the existing market offerings were inadequate and sought to disrupt the sanitary pad segment with thoughtful innovation. The company began its journey by involving its community through detailed surveys and feedback loops, which guided the development of its initial product line. Nua quickly gained traction by focusing on comfort, safety, and customization options, helping it establish a loyal customer base.
Company Profile and Achievements
- Business Model: Nua operates a direct-to-consumer (D2C) model, selling through both their website and major e-commerce platforms. They emphasize community engagement and customer feedback in shaping product offerings.
- Major Products: Includes sanitary pads with customizable subscriptions, cramp comfort heat patches, and a broader product portfolio for intimate and menstrual health.
- Milestones & Launches: Over the years, Nua has consistently expanded its product range in line with consumer needs and market trends. In 2024, they introduced groundbreaking products like self-heating cramp patches and disposable period panties.
- Growth Strategy: The company’s growth is fueled by strategic partnerships with retail platforms and maintaining an agile approach to product innovation.
- Recognition and Partnerships: Nua has been recognized for breaking traditional taboos associated with menstrual health and has fostered partnerships to increase brand visibility and expand market reach.
Current Operations and Market Position
Nua is positioned as a pioneering brand in India's femtech and healthcare industry, offering significant advancements in menstrual and intimate hygiene products. With a consistent narrow focus on improving women's wellness, the company has achieved substantial market share in the sanitary and wellness product sectors. Competitive advantages for Nua include customer-centric product innovation and successful brand collaborations. The company is strategically investing in content creation and strengthening its presence in both digital and offline retail spaces to bolster its market stance further.
Conclusion
Nua has firmly established itself as a key player in India’s femtech industry, with innovative products that have reshaped the conversation around women's health and wellness. The company's commitment to product quality and community engagement has cultivated strong customer loyalty. As Nua continues to expand its product line and retail presence, its influence in the women's wellness space is expected to grow further, aiming for greater penetration in the domestic market and potentially exploring international opportunities. With the industry's projected growth, Nua is well-positioned to capitalize on impending market expansions and establish itself as a leading global femtech brand.