Nuvie
Overview
Nuvie is a Bengaluru-based food and beverage startup founded in May 2024 by Prashant Paliwal and Hem Narayan. The company is dedicated to redefining healthy eating by providing food products that are both enjoyable and nutritious. Nuvie aims to challenge traditional notions of wellness foods by making them fun and easy to incorporate into daily diets. In its maiden funding round, Nuvie raised $450,000, led by startup accelerator PedalStart along with notable investors such as Mukesh Bansal, co-founder of Myntra and Cult.fit.
Recent Developments
- June 2025: Nuvie announced that it has raised $450,000 in a pre-seed funding round. This fund is set to be used for new product development, brand-building initiatives, expanding market presence, and creating content to engage with customers. This announcement was made on June 16, 2025. [1]
- March 2025: Nuvie revealed plans to expand their product lineup which already includes protein shakes in various flavors. Future products are said to include protein bars and 'Proffee', a protein-infused coffee. The startup has experienced strong demand, having secured a presence in premium retail outlets and gyms across major Indian cities. [2]
Company Information
| Attribute | Information |
|---|---|
| Founding Date | May 2024 |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Prashant Paliwal, Hem Narayan |
| Revenue | INR 10 lakh in the first month; aiming for an ARR of INR 10 crore by end of 2025 |
| Key Investors | Mukesh Bansal, PedalStart |
| Industry | Food and Beverage |
| Number of Employees | 2-10 |
Early History
Nuvie was founded in 2024 by industry veterans Prashant Paliwal and Hem Narayan, both of whom have previous experience in renowned startups like Cult.fit. The idea for Nuvie emerged from personal health journeys and the realization that nutritious food should not only be healthy but also enjoyable. The company started with a range of lactose-free protein shakes, responding to insights received from their initial consumer base.
Company Profile and Achievements
Nuvie began its journey aiming to disrupt the traditional health food market by making nutritious products fun and accessible. The founders' backgrounds in the health and fitness industry provided valuable insights that directly influenced Nuvie's product development and market strategies.
- Product Launches: Nuvie's initial offering included protein shakes in three flavors, which later expanded to five due to popular demand.
- Marketing Strategy: The company leverages experiential marketing and strong partnerships with gyms and retail outlets to build brand awareness and engage with consumers directly.
- Strategic Partnerships: Collaborations with quick-commerce platforms such as Blinkit and BigBasket have been crucial in expanding its reach across India.
Current Operations and Market Position
Nuvie operates in the Indian food and beverage industry, focusing on providing health-conscious products that do not compromise on taste. Currently, the company’s products are distributed in over 100 retail stores and more than 200 gyms across major Indian cities. By integrating their offerings with popular e-commerce platforms, Nuvie is positioned for rapid expansion, aligning with the growing demand for health and wellness products in India.
Conclusion
Nuvie is poised to become a major player in India's health food sector with its unique approach to wellness products that balance taste and nutrition. Given their robust start and strategic investor backing, the company is set on an upward trajectory. The focus on creating enjoyable health-focused products plays into larger health trends, enhancing its potential to capture a significant market share as more consumers seek healthier lifestyles.