Nuyug
Overview
Nuyug is an Indian jewelry brand founded in August 2024 by Ankur Dua and Manali Thareja. It specializes in premium fashion jewelry tailored for celebrations such as weddings and festivals. Based in New Delhi, Nuyug aims to fill the gap between inexpensive imitation jewelry and high-cost gold jewelry, offering stylish and safe options for social gatherings. Within the first eight months of operation, the company had achieved a revenue run rate of Rs 1 crore and raised Rs 2.5 crore in pre-seed funding from AJVC.
Recent Developments
- As of August 2025, Nuyug raised Rs 2.5 crore in a pre-seed funding round led by AJVC, with strategic angel investors participating. The investment will help in broadening its product lineup, enhancing its online and offline presence, and investing in R&D for better quality and durability of its products.
- Within eight months of its launch, Nuyug introduced over 400 designs across various festive and social use cases and expanded its presence on platforms like Myntra, Nykaa Fashion, and Amazon.
- Nuyug has positioned itself strongly in India’s mass-premium jewelry space, focusing on designs that blend aspiration with affordability and modern design sensibilities.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | August 2024 |
| Headquarters | New Delhi, India |
| Founders | Ankur Dua, Manali Thareja |
| Revenue | Achieved Rs 1 crore ARR in 8 months |
| Profits | Not publicly disclosed |
| Key Investors | AJVC, Strategic Angel Investors |
| Industry | Retail Luxury Goods and Jewelry |
| Number of Employees | 11-50 |
Early History
Nuyug was founded in August 2024 with the vision of transforming the jewelry landscape in India. Ankur Dua and Manali Thareja, with their combined expertise and backgrounds in McKinsey and Fashinza, set out to create a brand that offered both style and affordability. They identified a gap in the market for skin-safe, non-fading, gold-toned jewelry suited for celebrations and addressed the lack of quality and modern designs in the segment. The brand quickly gained traction, achieving significant revenue and market presence shortly after its inception.
Company Profile and Achievements
Nuyug's business model revolves around offering masstige jewelry—premium yet accessible pieces designed for significant celebrations. The company has rapidly grown its catalog and market presence.
- Within eight months, the brand exceeded Rs 1 crore in annual revenue run rate.
- Launched over 400 designs encompassing cultural and regional diversity in India.
- Established an online presence on its D2C platform and similar marketplaces, achieving a robust distribution network.
- Nuyug's products cater to occasions like weddings, festivals, and social events, balancing elegance, durability, and comfort.
Current Operations and Market Position
Nuyug currently operates through an omnichannel strategy, maintaining its brand website while leveraging platforms like Myntra and Amazon for wider audience reach. The company fills a niche in the jewelry market by providing well-designed, celebration-ready jewelry that avoids the pitfalls of traditional heavy or imitation pieces. Its focus on direct-to-consumer interactions supports its marketing initiatives and strengthens its market position as a trusted jewelry provider.
Conclusion
Nuyug stands poised to redefine the celebration wear jewelry industry in India. With its commitment to quality, affordability, and cultural diversity, the company is well-positioned to grow further in a market seeking trustworthy and stylish jewelry options. As Nuyug continues to expand its product lines and market reach, it has the potential to become a leading name in India's jewelry segment, offering consumers elegant solutions for their special moments.