OBT Live
Overview
OBT Live, founded in 2023 by Chris Hodgson and Paul Shannon, is a technology company based in Liverpool, UK. Specializing in LiveOps, OBT Live leverages advanced AI to create hyper-personalized digital experiences across industries such as media, sports, retail, and leisure. The firm aims to enhance customer engagement and retention through its proprietary software, Engage AI. Recently, OBT Live secured £2.25 million in Series A funding to expand its operations and accelerate its market penetration.
Recent Developments
- June 2025: OBT Live raised over €2.6 million in Series A funding, led by NPIF II – Praetura Equity Finance, valuing the company at more than €11.8 million. The funds are aimed at expanding the UK team and accelerating product development and market penetration, with a focus on industries poised for digital transformation.
- May 2025: OBT Live hosted a successful webinar on airline loyalty programs alongside Microsoft, aiming to explore smarter engagement strategies in the aviation sector.
- December 2024: The company released a major update to its Engage AI platform, incorporating advanced behavioral psychology and game design elements to enhance user engagement.
- October 2024: OBT Live registered a charge on its assets to secure further financial leverage for expansion.
- July 2024: The company's registered office was relocated from Booker Avenue to Edward Pavilion, Albert Dock, solidifying its presence in Liverpool’s Albert Dock, a hub of innovation.
- March 2024: Key changes in company leadership occurred, with Chris Hodgson and Paul Shannon positioned as active directors.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | Liverpool, England |
| Founders | Chris Hodgson, Paul Shannon |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | NPIF II – Praetura Equity Finance |
| Industry | Technology, Information, and Internet |
| Number of Employees | Between 11 and 50 |
Early History
OBT Live began in 2023, initiated by industry experts Chris Hodgson and Paul Shannon. The company was established with a vision to redefine user engagement through LiveOps technology, initially applied within the gaming industry. Early accomplishments include the development of their proprietary software, Engage AI, designed to adapt digital environments in real time. The company's early focus was on demonstrating the applicability of LiveOps outside the gaming sector, which helped secure initial interest and investment.
Company Profile and Achievements
OBT Live's business model revolves around providing tailored, AI-powered engagement solutions. The firm uses LiveOps to dynamically update digital content, making interactions more personalized and engaging. Major achievements include:
- Development and launch of Engage AI, which allows brands to utilize real-time data for richer engagement.
- Securing significant funding rounds, enhancing its capacity for rapid scaling and innovation.
- Expansion into international markets, notably the establishment of a regional hub in Dubai in early 2025.
- Partnership with Praetura Ventures, expanding its investor network and resource pool. OBT Live’s innovation is rooted in adapting frameworks from the gaming industry, applying them across various sectors to transform how businesses connect with consumers.
Current Operations and Market Position
Currently, OBT Live operates as a leading force in the LiveOps sector, emphasizing customer-centric solutions that foster increased brand loyalty. Its market position is strengthened by strategic investments and a robust partnership network. The company continues to push boundaries by integrating behavioral insights and AI to boost user engagement and support digital transformation across industries. This approach allows OBT Live to differentiate itself within a competitive tech landscape.
Conclusion
OBT Live stands as a pivotal player in the technology and internet industry, particularly renowned for its innovative applications of LiveOps. With strategic investments and a forward-thinking approach, the company is well-positioned to expand its influence in digital customer engagement. As the firm continues to innovate and adapt AI technologies, it holds the potential to significantly impact user interaction and brand engagement dynamics across multiple sectors.