OpenAI's Sora App Surpasses Millions of Views on Platform, Signaling Rapid Growth

OpenAI's AI video generation application, Sora, is witnessing substantial user engagement, with an individual associated with the platform reporting millions of views. The tweet from "gabriel" highlighted the app's burgeoning popularity, stating, > "can't believe i'm getting millions of views on our own platform now. the sora app continues to grow." This surge underscores the rapid adoption of the AI-powered creative tool.

Launched initially on iOS in September and recently expanded to Android in November 2025, the Sora app quickly garnered over one million downloads within its first five days. This impressive uptake outpaced ChatGPT's initial adoption rate and propelled the application to the top of the Apple App Store charts in the U.S., demonstrating strong market interest in AI-generated video content.

Powered by the advanced Sora 2 model, the application allows users to transform text prompts and images into short, hyperrealistic videos with synchronized audio. Key features include collaborative creation, the ability to integrate users into AI-generated scenes via "cameos," and a social feed designed for sharing and remixing content, fostering a vibrant creative community.

Despite its swift rise, Sora operates within a competitive and evolving landscape, notably alongside offerings like Meta AI's Vibes and Google's Gemini. The app has faced scrutiny over potential deepfake misuse and content moderation challenges, prompting OpenAI to adjust its policies, including a reversal of its opt-out policy for rights holders. Industry analysts have also highlighted the significant computational costs associated with running the service, with some estimates suggesting expenditures of up to $15 million per day for OpenAI.

OpenAI has been actively adapting its approach to user feedback and content policies, including recently removing initial invite code requirements for users in the US, Canada, Japan, and Korea, broadening its accessibility. The company also plans to introduce options for users to purchase additional video generation credits, indicating a potential monetization strategy as it navigates sustained growth and evolving user engagement in the burgeoning AI creative market.