Openprise

Overview

Openprise is a leader in Revenue Operations (RevOps) data automation, providing solutions to streamline and integrate marketing, sales, and RevOps processes. It was founded in 2014 by Ed King and is headquartered in San Mateo, California. Openprise automates complex business processes to ensure high data quality and efficiency. In recent funding rounds, the company has raised approximately $33.3 million, including a $25 million Series B funding in 2024, led by Morgan Stanley Expansion Capital.

Recent Developments

  • March 2024: Openprise announced a $25 million Series B funding round led by Morgan Stanley Expansion Capital. This funding is directed towards expanding its product roadmap, enhancing recruitment efforts, and supporting go-to-market initiatives.
  • October 2023: Openprise launched its DataOps for RevOps product, which integrates data from multiple sources to enhance operational efficiency.
  • August 2023: The company was recognized in G2's Grid Reports as a leader and high performer in multiple categories for its RevOps data automation solutions.
  • January 2023: Openprise introduced a new feature set allowing RevOps teams to automate complex workflows more efficiently, enhancing their operational agility.
  • Throughout 2022 and 2023: Openprise consistently saw positive customer feedback, particularly for its support and innovation in solving complex data issues without the need for coding.

Company Information

AttributeInformation
Founding Date2014
HeadquartersSan Mateo, California, USA
FoundersEd King
Revenue$2.3 million in 2023
ProfitsNot publicly disclosed
Key InvestorsMorgan Stanley Expansion Capital
IndustryRevenue Operations Data Automation
Number of EmployeesOver 5,200 followers on LinkedIn

Early History

Openprise was founded in 2014 with the aim of transforming the way data is managed within RevOps. The company was created to combat the challenges posed by data silos and quality issues prevalent in marketing and sales operations. Founded by Ed King, Openprise quickly positioned itself as an innovator in automating RevOps processes without the complexity of coding. By leveraging a no-code platform, Openprise allows even non-technical users to configure data workflows, eliminating manual data processing tasks. The company initially focused on data quality and enrichment but has since expanded its offerings to cover comprehensive data orchestration and integration, appealing to a wide array of B2B enterprises looking to optimize their revenue processes.

Company Profile and Achievements

Openprise specializes in RevOps Data Automation solutions, offering a no-code platform that simplifies and automates business processes across marketing, sales, and customer success teams:

  • RevOps Data Automation Cloud: Central to Openprise’s offerings is its Data Automation Cloud, which integrates data cleaning, deduplication, and enrichment across customer platforms.
  • Market Expansion: The company has aligned itself with high-growth companies, enabling quicker go-to-market strategies by automating repetitive and time-consuming tasks.
  • Key Achievements:
    • Positioned as a leader in G2’s 2023 Grid Reports.
    • Launched the Drivers Awards to celebrate innovation in RevOps.
    • Successfully reduced lead routing time for clients by over 97%.
  • Product Innovation: Openprise consistently upgrades its platform to adapt to changing market needs, emphasizing speed, reliability, and ease of use for its data automation solutions.

Current Operations and Market Position

Openprise currently serves as a pivotal player in the RevOps automation market, providing tools that notably improve data management and quality. The company prides itself on its customer-centric approach and its ability to streamline processes across various sectors. As of 2024, Openprise is focused on enhancing operational efficiency, leveraging its RevOps Data Automation Cloud to help clients achieve seamless data integration and governance. Its strategic partnerships and client list, featuring leaders in tech like Okta and Zendesk, highlight its competitive advantage in delivering high-quality, scalable solutions.

Conclusion

Openprise's innovative approach to RevOps data automation has positioned it as a leader within the industry, distinguished by its no-code platform that empowers companies to improve their data handling and process automation functions significantly. With continuous product enhancements and strategic capital investments, Openprise is poised for further growth. As businesses increasingly adopt RevOps frameworks, Openprise's tools and services will remain crucial in streamlining operations and driving efficiency, reinforcing its significance and potential for future impact in the burgeoning field of data automation.

References

  1. Yahoo Finance
  2. Demand Gen Report
  3. SaaSworthy
  4. Capterra