OpenSea, the prominent Web3 marketplace, is significantly advancing its artificial intelligence strategy, aiming to transform the landscape of onchain trading. CEO Devin Finzer recently announced a comprehensive vision for AI integration, stating, > "AI is a big part of our vision — both in how we build internally and how we're evolving the product into the best place to trade everything onchain." This strategic pivot includes the launch of new developer tools and an upcoming AI-powered mobile application.
The company is moving beyond conventional chat-centric AI experiences in crypto, exploring "rich generative UI that adapts and personalizes how you want to trade," as Finzer detailed. This initiative is supported by the recent launch of its Model Communication Protocol (MCP) server, offering developers streamlined access to onchain data and trading tools. The MCP server provides a single, real-time connection to NFT, token, and marketplace data, simplifying the development of AI-driven applications.
A key component of this strategy is the imminent release of "OpenSea Mobile" (OS Mobile), a new application designed to integrate AI directly into the trading experience. This app aims to unify wallets, tokens, NFTs, and cross-chain activities into a single, user-friendly interface, enhancing decision-making through AI-driven insights. OpenSea Intelligence, an AI-powered feature, will provide portfolio insights to assist users with trading decisions.
OpenSea's evolution extends beyond NFTs, positioning itself as a leading platform for trading all onchain assets. The OS2 platform, which exited beta in May 2025, now enables full token trading across 19 blockchain networks, creating a robust cross-chain environment. This infrastructure is designed to support AI models in analyzing vast datasets of onchain activity, facilitating features like price prediction and automated curation.
In parallel with these technological advancements, OpenSea is preparing for the highly anticipated Token Generation Event (TGE) for its native SEA token, with full details expected in early October. The company has also initiated a final rewards phase, allocating 50% of platform fees to a prize vault. Despite a generally subdued NFT market, OpenSea has recently regained significant market share, accounting for 46.8% of NFT trading volume, signaling strong momentum for its expanded vision.