Out-of-Home (OOH) advertising, traditionally associated with large corporations, is increasingly being recognized as a powerful tool for emerging businesses. AdQuick, a leading out-of-home advertising platform, recently highlighted this shift, asserting that OOH is a strategic asset for startups. "OOH isn't just for large companies in the S&P. They already know how powerful it is. It's a secret weapon of startups, too," stated AdQuick in a recent tweet, emphasizing the medium's underutilized potential for smaller enterprises.
Founded in Los Angeles in 2016, AdQuick has positioned itself to democratize access to OOH advertising, making it easier for companies of all sizes to plan, buy, and measure campaigns. Their self-service platform connects advertisers with over 1,600 OOH media owners across the U.S., streamlining a process once considered complex and inaccessible. This technological approach allows for efficient campaign execution and robust measurement, crucial for startups with limited resources.
For startups, OOH offers distinct advantages in building brand awareness and credibility in a crowded market. Unlike many digital ads, OOH placements cannot be skipped, ensuring visibility to a broad audience. This persistent presence helps establish brand recognition and trust, often at a more cost-effective rate per thousand impressions compared to some online advertising channels, particularly for reaching large, diverse markets.
The evolution of OOH, notably with the rise of Digital Out-of-Home (DOOH), has further enhanced its appeal for agile businesses. DOOH leverages digital screens to display dynamic content that can be updated in real-time, offering greater flexibility and targeting capabilities. Advanced technologies like programmatic buying, geotargeting, and improved analytics allow startups to optimize their campaigns, delivering relevant messages to specific audiences in physical spaces.
As the OOH industry continues to integrate data-driven strategies and technological advancements, it provides a compelling avenue for startups to make a significant impact. This blend of traditional reach with modern precision positions OOH as a vital component in a comprehensive marketing strategy, enabling new companies to effectively compete and grow their brand presence.