Paris Hilton's "11:11" Tweet Sparks Buzz Amidst Media Empire Expansion

Los Angeles, CA – A cryptic tweet from global icon Paris Hilton, simply stating "11:11 💫," has garnered attention, subtly highlighting her burgeoning media empire, 11:11 Media. The post, made on August 22, 2025, arrives as her company continues to announce significant ventures across various entertainment and consumer product sectors.

11:11 Media, co-founded by Paris Hilton and Bruce Gersh, serves as a global content and media platform focused on elevating creators, brands, and intellectual property through storytelling. The company aims to build a next-generation media entity that integrates content, community, and commerce, with Hilton expressing a desire to build "the next Disney."

Among the recent announcements from 11:11 Media is a partnership with Scholastic for a series of books based on the upcoming animated children's series, "Paris & Pups." This new show, inspired by Hilton and her real-life pets, is set to launch its first four episodes on YouTube on September 23, 2025, with weekly releases to follow. Hilton stated, "The series is set in a glamorous hotel full of sparkle, adventure and heart — a place that feels like home to me after growing up in hotels."

Further diversifying her portfolio, 11:11 Media recently extended its multi-year partnership with WOW Vegas, with Hilton continuing as the face of the brand in new marketing campaigns. Additionally, the company formed a joint venture with beauty giant Guthy-Renker to create 11:11 Beauty, a new line of beauty and wellness products with the first collection slated for Spring 2025. Hilton, a trailblazer in the beauty industry with a fragrance line boasting multi-billion dollar sales, noted, "Now with 11:11 Beauty, partnering with Guthy-Renker has allowed me to bring my vision for beauty and wellness to life."

The media powerhouse is also venturing into the cinematic world with "Infinite Icon," a feature concert documentary about Hilton's musical journey, set for worldwide theatrical release in early 2026. This project underscores 11:11 Media's commitment to producing diverse and impactful content. Hilton's tweet, while brief, encapsulates the expansive and strategic growth of her 11:11 Media brand, positioning her at the forefront of modern media entrepreneurship.