PayU India is a leading payment solutions and fintech company based in Gurugram, India. Founded by Nitin Gupta and Shailaz Nag in 2011, the company is a subsidiary of Prosus N.V., a global consumer internet group. PayU India specializes in online payment processing and credit solutions, providing services to over 450,000 merchants with more than 100 payment methods. The company has raised significant investments from its parent company to bolster its market presence and technological capabilities.
| Attribute | Information |
|---|---|
| Founding Date | 2011 |
| Headquarters | Gurugram, India |
| Founders | Nitin Gupta, Shailaz Nag |
| Revenue (FY25) | $498 million |
| Profits | Breakeven in payments segment |
| Key Investors | Prosus (MIH Payments Holdings) |
| Industry | Fintech, Payments |
| Number of Employees | 1,208 as of January 2025 |
PayU India was established in 2011 as a part of the larger PayU Group, aligning its focus on providing digital payment solutions in one of the world's fastest-growing markets, India. The initial years saw rapid adoption of its payment gateway services among e-commerce businesses. Co-founders Nitin Gupta and Shailaz Nag leveraged their industry experience and strategic partnerships to drive growth, quickly gaining prominence amid local and global competitors. The acquisition of Citrus Pay in 2016 for $130M was a significant milestone, expanding PayU's customer base and solidifying its position in the Indian digital payments space.
PayU India, a part of Prosus’s fintech operations, has evolved into a robust payment processing platform, catering extensively to merchants across various sectors. The company utilizes cutting-edge technology to deliver comprehensive online payment and credit solutions, positioning itself as a leader in the fintech sector in India.
Over the years, PayU India has achieved significant revenue growth and resilience in facing regulatory changes. This has been reflected in its ability to rebound swiftly from setbacks, such as the 15-month RBI embargo which it navigated to emerge stronger in 2025 with increased merchant acquisitions.
PayU India plays a pivotal role in the country's fintech landscape, with operations fostering a significant portion of Prosus' global revenue. The strategic focus remains on scaling digital payment and credit solutions to address evolving market demands.
PayU India has positioned itself as a formidable player in the digital payments landscape of India. With a focus on technological innovation, strategic acquisitions, and market penetration, it continues to challenge incumbent players and attract both consumers and merchants to its platform. Looking ahead, its planned IPO and continuous investment in the fintech ecosystem signal its strong commitment to expanding its footprint within the dynamic digital economy of India.