Peeko
Overview
Peeko is a rapidly evolving quick commerce platform specializing in babycare products, prominently based in Bengaluru, India. Founded in 2025 by IIT alumni Chetan Sharma, Vivek Khetan, and Abhijit Gairola, Peeko aims to streamline the experience of acquiring babycare essentials with a promise of delivery within 60 minutes. Combining technology with service, the platform has successfully raised $3.2 million in seed funding led by Stellaris Venture Partners. Peeko offers a curated selection of high-quality products, leveraging AI to provide personalized recommendations.
Recent Developments
In 2025, Peeko has seen significant strides in its business and market presence. Here are some key developments:
- August 2025: Peeko announced its $3.2 million seed funding led by Stellaris Venture Partners, along with participation from notable angel investors like Maninder Gulati (ex-OYO), Kunal Bahl, and Rohit Bansal (Titan Capital). The funds are intended for expanding product offerings, enhancing their technology, and boosting logistical capabilities to enhance user experience.
- June 2025: The company operationalized its quick commerce service in 10 Bengaluru pin codes, utilizing its 4,000 sq. ft. dark store to ensure rapid delivery. Peeko plans to amass further reach in different metro areas, anticipating demand growth from other cities.
- July 2025: Plans were made public regarding their app launch set for September, offering more interactive and seamless shopping experiences.
- Product Expansion: Beyond apparel and consumables, Peeko has enlarged its assortment to include toys and baby gear, strengthening supply chains with emerging and established babycare brands.
- AI Integration: Ongoing efforts to incorporate AI tools for better consumer insights and tailored shopping options, outlined as a prominent feature in their upcoming app release.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2025 |
| Headquarters | Bengaluru, India |
| Founders | Chetan Sharma, Vivek Khetan, Abhijit Gairola |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | Stellaris Venture Partners, Angel Investors |
| Industry | Quick Commerce, Babycare |
| Number of Employees | 10-20 (Approximation based on operational scale) |
Early History
Peeko originated in 2025, inspired by the founders' personal experiences of confronting challenges in the babycare market. Recognizing the need for a more dependable, rapid, and straightforward purchase experience, they pioneered Peeko with a vision to deliver essentials within an hour. Upon its inception in Bengaluru, the founders focused on establishing dark stores to optimize delivery times and addressing common issues like return hassles and product mismatches. They aimed to build user trust by investing in quality control and employing AI algorithms for tailored shopping.
Company Profile and Achievements
Peeko has made remarkable progress toward becoming a leader in the babycare quick commerce sector, by being:
- Innovative in Quick Commerce: Introducing itself as a pivotal player in the rapid delivery segment, Peeko managed to tap into market segments relatively untouched by traditional e-commerce, specifically catering to the unique needs of new parents.
- AI-Driven Shopping Experience: By employing AI for personalized product recommendations, Peeko enhances customer relations, assuring personalized, efficient service, and smarter stock management.
- Successful Funding: Within its founding year, securing $3.2 million in seed investment from reputed venture capitalists and angel investors marked the significant confidence stakeholders have in their business model.
- User-Centric Business Model: Offering features like 'try and buy' and instant returns sets Peeko apart as forward-thinking in customer satisfaction.
Current Operations and Market Position
Peeko is effectively leveraging its operational base in Bengaluru to establish itself as a formidable contender in India’s quick-commerce landscape. With a sophisticated supply chain model backed by strategically located dark stores, Peeko delivers superior convenience for busy parents. The incorporation of AI enhances user engagement, predicting and catering to specific consumer needs. As the demand for curated, faster, and reliable purchases continues, Peeko is expanding its market reach to other metropolitan areas, aided by planned technological advancements, including the imminent launch of its mobile application.
Conclusion
Peeko marks an innovative turn in the babycare industry by addressing the specific needs of a highly fragmented market. The company underlines quick, reliable service fused with high-quality products and technology-driven solutions as core components of its business strategy. With the palpable momentum they've built and the promising quick commerce trajectory they're on, Peeko looks poised to become a leading name in delivering efficient and convenient solutions to modern parenting challenges, driven by a strong founding team and robust investor backing.