Pelago, known as a digital clinic focused on substance use management, was founded in 2017 by Yusuf Sherwani, Maroof Ahmed, and Sarim Siddiqui. Based in New York, Pelago emerged as the world's first virtual clinic for addiction treatment, providing personalized care for substance use disorders, particularly for tobacco, alcohol, and opioid use. By leveraging cognitive behavioral therapy (CBT) and medication-assisted treatment (MAT), Pelago aimed to revolutionize addiction care. As of 2023, Pelago had raised a total of $151 million, including a significant $58 million Series C round in 2024.
Attribute | Information |
---|---|
Founding Date | 2017 |
Headquarters | New York, USA |
Founders | Yusuf Sherwani, Maroof Ahmed, Sarim Siddiqui |
Revenue | Not disclosed |
Profits | Not disclosed |
Key Investors | Atomico, Y Combinator, Kinnevik AB, Octopus Ventures, Eight Roads, GreyMatter Capital |
Industry | Healthcare, Digital Health |
Number of Employees | 150 as of 2024 |
Pelago, initially known as Quit Genius, was founded in 2017 by medical school friends Yusuf Sherwani, Maroof Ahmed, and Sarim Siddiqui. The company began with a mission to address addiction through innovative technology, combining cognitive behavioral therapy with medication-assisted treatments. The founders recognized the complexities and unique experiences associated with substance use disorders and sought to develop a platform that could provide nuanced and flexible treatment approaches. By partnering with employers and health plans, Pelago avoided direct consumer sales, integrating its services into corporate wellness programs.
Pelago operates as a fully virtual clinic, providing substance use management through tailored programs that include cognitive behavioral therapy and medication-assisted treatment. The company extends its reach across the U.S., working with enterprise clients to provide addiction treatment services for nicotine, alcohol, and opioid dependence.
Pelago continues to lead in the digital health space, especially within the telehealth segment focusing on substance use management. The company operates entirely at-risk with performance-based contracts, leveraging CBT and MAT to provide effective treatment. Pelago's significant market presence is bolstered by its partnerships with major employers and health plans, achieving a 100% client retention rate.
Pelago remains a pivotal player in transforming the landscape of digital substance use treatment. Its innovative telehealth platform offers scalable solutions for employers and healthcare plans, making substance use care more accessible and cost-effective. With continuous expansion and strategic partnerships, Pelago's future trajectory looks promising in addressing the significant challenges of the addiction healthcare sector.