Perchwell

Overview

Perchwell is a proptech company based in New York City, specializing in providing modern data and workflow platforms for the residential real estate industry. Founded in 2015 by CEO Brendan Fairbanks, Perchwell has developed innovative tools aimed at streamlining the real estate process and enhancing the efficiency of Multiple Listing Services (MLSs) and brokerages. As of the latest reports, it has raised substantial funding, recently securing $25 million in a Series B round led by Lux Capital in 2024 to expand its AI capabilities and broaden product delivery.

Recent Developments

  • 2024: Perchwell secured $25 million in Series B funding, primarily led by Lux Capital, with participation from Starwood Capital Group, Flex Capital, Stellar MLS, REcolorado MLS, and California Regional MLS. This round aims at enhancing AI technologies within its platform to further improve data management and real estate workflows.
    • The company announced its goal to extend its services nationwide, building on its strong foundation in New York City and partnerships with significant MLSs such as Stellar MLS and REcolorado.
    • A notable upgrade in early 2024 was the launch of a RESO-certified Web API in New York City, enhancing its data management capabilities and setting new benchmarks in the real estate technology sector by enabling more seamless data exchanges across different platforms.
    • Perchwell faced some industry challenges, notably with user adoption in certain MLS markets, which led to discussions amongst real estate professionals about reverting to former systems like Rapattoni.
  • 2023: In response to industry demand, Perchwell continued to scale its platform, focusing on improving interoperability among various real estate data systems. It faced some challenges, including a user petition favoring legacy systems over Perchwell, highlighting the competitive landscape in real estate tech platforms.

Company Information

AttributeInformation
Founding Date2015
HeadquartersNew York City, New York, USA
FoundersBrendan Fairbanks
RevenueNot publicly disclosed
ProfitsNot publicly disclosed
Key InvestorsLux Capital, Founders Fund, Starwood Capital
IndustryProptech, Real Estate Technology
Number of EmployeesApproximately 48 (as of June 2024)

Early History

Perchwell began in 2015, aiming to revolutionize the residential real estate industry through advanced data and workflow solutions. Brendan Fairbanks, leveraging his experience in finance and tech, saw an opportunity to disrupt traditional real estate software by providing more user-friendly and integrative tools for agents and brokers. Perchwell quickly gained traction within New York City, partnering with major local brokerages like Sotheby’s International Realty, Berkshire Hathaway HomeServices, and Serhant. The platform's initial success led to its selection by the Real Estate Board of New York (REBNY) to manage its Residential Listing Service, a significant milestone that enhanced Perchwell’s credibility and usage in one of the world's most competitive real estate markets.

Company Profile and Achievements

Perchwell operates on a business model that centers around providing a comprehensive software suite tailored for the residential real estate sector. This suite combines market analytics, client management, and listing services to offer an all-in-one solution for real estate professionals.

  • Major Milestones:
    1. Launch in New York: Established presence in NYC, became the platform of choice for top local brokerages.
    2. Selection by REBNY: Chosen to operate the Residential Listing Service (RLS), solidifying its role in the NYC market.
    3. Series A Funding: Raised $15 million in 2021, led by Founders Fund, to expand engineering and product teams.
    4. National Expansion: Expanded its platform to major MLSs outside NYC, including partnerships with California Regional MLS and REcolorado.

Current Operations and Market Position

Currently, Perchwell is positioned as a leading real estate technology provider, particularly strong in developing AI-driven solutions to enhance the real estate process. By offering tools that facilitate seamless information exchange across various systems and services, Perchwell continues to be a valuable asset for MLSs and brokers. Its strategic focus remains on expanding its reach and leveraging partnerships with major MLSs to increase its footprint across the United States. The company strives to secure its position against competitors like CoreLogic and Black Knight by continuously innovating its offerings.

Conclusion

Perchwell's journey highlights its commitment to transforming the real estate technology landscape with innovative solutions that address the complex needs of agents, brokers, and MLSs. With robust backing from significant investors and strategic partnerships with leading MLSs, it is poised to continue its expansion and innovation efforts. As the real estate industry evolves, Perchwell’s focus on AI-driven enhancements positions it as a pivotal player in shaping the future of real estate technology, promising further growth and an expanded role in the broader U.S. market.

References

  1. Prnewswire - Series B Financing Announcement
  2. Finsmes - Series B Funding Details
  3. LinkedIn Company Profile
  4. Crunchbase - Company Overview
  5. Markets Insider - Series A Funding
  6. Pitchbook Profile
  7. CB Insights - Financials
  8. Medium - Early History
  9. American Bar Business Law Today
  10. Dealroom - Company Details