Perplexity AI Integrates Personalized Multimodal Shopping, Featuring Instant Checkout and AI Memory
Perplexity AI, under the leadership of CEO Aravind Srinivas, has officially launched a new personalized multimodal shopping experience. Announced recently by Srinivas, this innovative feature aims to streamline e-commerce by embedding advanced AI memory and instant checkout functionalities directly within the Perplexity platform. This development positions the company as a significant innovator in the rapidly evolving sector of AI-driven consumer services.
The upgraded shopping experience leverages multimodal artificial intelligence, allowing users to interact with the platform using diverse inputs beyond traditional text, such as images and voice. As stated by Aravind Srinivas, the system "pulls in memory and offers instant check out," seamlessly operating "across all modes - search and deep research." This integration promises a highly intuitive and efficient purchasing process for consumers.
This personalized multimodal shopping functionality is specifically "powered by Nano Banana," indicating a strategic technological partnership. This collaboration is designed to enhance the accuracy and contextual relevance of product recommendations, potentially transforming the way users discover and acquire items online. The objective is to make product discovery not only faster but also significantly more precise.
CEO Aravind Srinivas has previously outlined a vision where AI agents, exemplified by Perplexity's Comet browser, can execute complex, multi-step actions, including autonomous shopping. He envisions a future where "the future of shopping is conversational," with AI deeply understanding individual user needs and preferences. This approach is set to disrupt conventional e-commerce models and traditional advertising paradigms.
Perplexity AI, founded in 2022, has demonstrated rapid growth, achieving a reported valuation of $20 billion by September 2025. The company's strategic expansion into agentic capabilities and now personalized shopping underscores its ambition to challenge established tech giants across various sectors, including search and e-commerce, by offering a more intelligent and user-centric approach to online interactions.
This strategic move unfolds amidst an intensely competitive AI landscape, with recent reports highlighting acquisition interest from major tech players like Apple and Meta in Perplexity AI. The introduction of this new shopping feature further solidifies Perplexity's reputation as a key innovator, dedicated to empowering users with AI that prioritizes their interests and simplifies complex tasks, including online purchasing.