Perplexity AI Launches New Game Studio Under Ex-Apple Veteran Matt Sephton

Perplexity AI has announced a significant expansion into the gaming sector, with veteran game developer Matt Sephton joining the company to lead a new game studio. Sephton, previously a Technology Evangelist at Apple, revealed his new role, stating, "Super Happy to share that I’ve joined @Perplexity_ai to lead Games! This marks the start of a new game studio—building your next favourite game." This strategic move signals Perplexity AI's intent to diversify its AI-powered offerings.

Sephton brings a wealth of experience to his new position, having a notable background in game development and a prior tenure at Apple. His expertise is expected to be instrumental in shaping the creative direction and technical execution of Perplexity AI's gaming initiatives. His personal website confirms his history of "typing stuff into computers to make them do cool things" and his past role at Apple.

The newly formed studio is already making rapid progress, with its first title, "Wormhole," reportedly playable. "Speaking of which...it has been playable for a while already and progress continues at breakneck speed!" Sephton shared. "Wormhole" is integrated into Perplexity's Comet web browser, an AI-powered browser designed to combine traditional browsing with a built-in personal AI assistant.

This venture into gaming aligns with Perplexity AI's broader strategy to enhance user engagement and provide interactive experiences within its ecosystem. The company, valued at $18 billion as of July 2025, has been rapidly growing its AI-powered search engine, known for providing direct, cited answers. The introduction of a dedicated game studio and titles like "Wormhole" through platforms like the Comet browser further solidifies Perplexity AI's position in the competitive AI landscape.