Perplexity AI Secures Multi-Year Laver Cup Sponsorship, Named Official Global Answer Engine

Perplexity AI has officially joined the Laver Cup as its Official Global Answer Engine in a multi-year sponsorship agreement, commencing with the 2025 tournament in San Francisco. This partnership aims to significantly enhance the fan and player experience through advanced AI-powered insights and real-time data. The collaboration, which has already garnered attention on social media, positions Perplexity AI's branding prominently throughout the event.

As part of the agreement, Perplexity AI will power an all-new "Laver Cup Hub," offering fans live match scoring, in-depth statistics, and news. The AI platform will also sponsor in-arena and broadcast insights packages, including a popular close-call visualization, and provide a "Laver Cup Coaching Tool" that equips team captains and players with real-time data for strategic decision-making. This comprehensive integration reflects a growing trend of technology companies partnering with major sports events.

Laver Cup CEO Steve Zacks emphasized the transformative potential of the partnership, stating, "Perplexity is ushering in a new era of sports engagement. Their real-time AI capabilities bring fans closer to the action than ever before." Ryan Foutty, Perplexity VP of Business, added, "We’re excited to bring our technology to the Laver Cup, helping players, captains, and fans see the game more clearly than ever."

The Laver Cup, which will take place at the Chase Center from September 19-21, 2025, has seen remarkable commercial growth, attracting a record 22 sponsors for its eighth edition. Perplexity AI joins a prestigious roster of partners, underscoring the tournament's expanding appeal and its commitment to innovation. The significant presence of the AI company's branding at the event was noted by observers, with one social media user, pbit, remarking, "> perplexity logo everywhere at the Laver cup it’s kind of goated."