Perplexity AI has launched Comet, an AI-powered web browser designed to automate complex online tasks, including the in-depth analysis and feedback generation for landing pages. Unveiled in July 2025, Comet integrates Perplexity's advanced AI search engine and a new AI agent, Comet Assistant, aiming to redefine web interaction by acting as a "CRO consultant + ghostwriter in one tab," as highlighted by users on social media. The browser is built on Chromium and is initially accessible to Perplexity Max subscribers, with a broader invite-only rollout planned.
The core functionality demonstrated by users involves a streamlined process for website optimization. According to a recent tweet by Alex / AI Experiments, users can prompt Comet to "go to X → analyze layout, messaging, CTA clarity → give me 3–5 ways to improve conversions → write a polite feedback email to the owner." This prompt triggers Comet to visit the specified page, break down its sections, identify friction points, and suggest upgrades like shortening forms or adding testimonials.
Comet Assistant then generates a comprehensive feedback email that can be sent directly, eliminating manual teardown processes. This capability extends beyond basic analysis, offering features such as exporting reports to Google Docs, Markdown, or PDF, and direct email integration. Perplexity AI positions Comet as a tool to boost focus and streamline workflows, transforming research and analysis into more natural, automated processes.
Perplexity CEO Aravind Srinivas has articulated a bold vision for Comet, suggesting its potential to automate tasks traditionally performed by white-collar professionals, such as recruiters and executive assistants. The company aims for Comet to function as an AI "operating system" for office work, capable of executing commands and running automated tasks in the background. This strategic move signifies Perplexity's long-term bet on browsers as the next major interface for artificial intelligence, moving beyond simple chat interfaces.
While initial access is limited to premium subscribers, the launch of Comet marks Perplexity AI's significant entry into the evolving AI browser market, competing with established players and other emerging AI-centric browsing solutions. The browser's focus on agentic capabilities and task automation positions it as a powerful tool for professionals seeking to enhance productivity and efficiency in digital workflows.